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Posts Tagged ‘Shazam’

Location-Based Marketing Extends Beyond Check-ins

“Location, location, location” have long been known as the three things that matter in property. A keynote speaker at the Hospitality Sales & Marketing Association International Digital Marketing Strategy conference (HSMAI) on Tuesday also talked about how important it can be for marketing.

Asif Khan, the Location Based Marketing Association (LBMA) founder and president, defined location marketing as “the integration of people, places, and media,” and explained that it’s more than check-ins, the latest deals, and Foursquare. He also pointed out that location-based marketing takes being at home into account, takes place on more than mobile devices, and is equally popular now with both genders.

Click through for major takeaways.

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Tech Round Up: Facebook’s IPO, Shazamming the Super Bowl, and More

-The big tech news this week is of course Facebook filing paperwork to go public, with some calling its financials “disappointing,” seeing how its $3.7 billion in revenue last year is just one-tenth of tech rival Google. An IPO could happen this spring.

-Speaking of Facebook, the Pew Research Internet Project released a report that shows that people behave on Facebook as they do in real life.

-Click here for an infographic that imagines a world without Google. (Gasp!)

-Need a good contact in the digital space? PR software maker Cision has introduced “Cision Influencer Lists,” which are nicely packaged records of influential contacts, compiled and constantly updated by Cision’s media research team. A news release is available here.

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That Winner Can Download A Lot More Apps

Apple announced this weekend it had reached 10 billion downloads and awarded the lucky 10 billionth  downloader a $10,000 iTunes card.

Did the company reach that milestone with a whole lot of Angry Birds? Not quite. In this list, Apple’s top app downloads are ranked and the selections are revealed to be extremely pedestrian: the Facebook app, Skype, Pandora, The Weather Channel, Shazam and Bump among them.  Notice, also, there are big differences between what iPhone and iPad users download: Facebook does not even appear on the iPad list.