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Posts Tagged ‘Sheryl Sandberg’

Sheryl Sandberg’s Non-Profit Leans Back and Agrees to Pay Interns

Facebook COO Sheryl Sandberg’s non-profit organization Lean In describes itself as “a global community dedicated to supporting women leaning in to their ambitions.”

We have to admire the organization’s stated goals, but we have no doubt that Sandberg’s PR team went into overdrive when various news outlets reported that Lean In’s top editors didn’t plan to pay the ambitious women who applied to work there as interns.

Cue the “lean on interns” headlines.

As the ensuing discussion began to heat up, Lean In wisely chose to take a step back and reconsider its policy on unpaid internships. This Facebook post served as a formal announcement:

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Sheryl Sandberg’s PR Team Doesn’t Handle Criticism Well

Today in Classic PR Infighting news: we’ve all heard of Facebook COO Sheryl Sandberg‘s book Lean In, which is all about how women need to assert themselves more aggressively in the workplace.

Of course Sandberg’s been making the media rounds to promote the book. This week Kate Losse, an early Facebook employee who once wrote speeches for Mark Zuckerberg and published a memoir about her experience there, posted a critical review of the book in Dissent magazine.

Here’s how current Sandberg rep and former Facebook PR chief/Losse coworker Brandee Barker responded:

Alright then!

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Sheryl Sandberg’s PR Push: Can Career Women Also Be Working Moms?

Photo by Jakub MosurConfession: we haven’t read Facebook COO Sheryl Sandberg‘s Lean In: Women, Work, and the Will to Lead and we probably won’t. But we are very interested in the fierce debate that her recent press tour/PR push has ignited over the role of women in the workplace and the executive suite. It seems to be the most controversial media issue since every single journalist/blogger in the world debated the merits of HBO‘s Girls. We also think it’s relevant to a PR industry that is approximately 70% female.

Why? Because an increasing number of top PR firms will be led by women in the coming years. Sandberg’s thesis as we understand it is that the corporate world (including public relations) has made the act of being both a successful mother and a successful businesswoman incredibly difficult. She argues that success tends to lead to resentment but that, by resisting the urge to lead or “lean in”, many women limit their career opportunities in PR and other fields.

A significant portion of the public feels the same way.

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Thoughts on the Forbes ’100 Most Powerful Women’ List

Today Forbes released its annual list of the most powerful women in the world—and while we can’t disagree with obvious selections like Angela Merkel, Hillary Clinton, new Yahoo! Chief Marissa Mayer and Facebook CFO Sheryl Sandberg, we do wonder whether J.Lo is truly more powerful than NBC Universal/Comcast Chairman Bonnie Hammer–and whether Sofia Vergara belongs on the list simply because she sells millions of dollars worth of Pepsi products to the Hispanic market (maybe she just has a great representative). Any observations? Agreements? Disagreements?

Computer History 101 Off California’s Highway 101

Visitors won’t find advance prototypes of the next model of Apple’s iPhone or iPad at Mountain View, California’s Computer History Museum. Instead, its Revolution exhibit takes a look back at the first two thousand years of computing. The twenty galleries contain an awe-inspiring display of computer related lore from the early abacus, slide rule and punched cards to programming languages, super computers, robots, and video games to more recent tablets and mobile devices.

As the multimedia collection demonstrates, these inventions were used in nearly every facet of life: by governments during wartime to crack enemy codes, by healthcare companies for breakthroughs such as electronic pacemakers, as well as for automobile dashboards, synthesized music and sneakers with microchip technology. Several reminders of short-lived companies, brands and products are also on hand, namely DEC/Digital Equipment Corporation, and Atari’s Pac-Man game.

Colorful visuals abound for those who are less tech-inclined. Among these are the Google Street Views car with a camera and GPS on top and the Noogler propeller cap given to new Google employees. At the museum’s entrance is a statement about fashion, entrepreneurship and capitalism. It’s a dress covered with red dollar bills, worn by Sandy Lerner, co-founder of Cisco Systems, to celebrate the startup’s IPO in 1990.

An article in Sunday’s New York Times focused on female Silicon Valley executives, including Marissa Mayer of Yahoo! and Sheryl Sandberg of Facebook, preferring more fashionable work attire than their predecessors. Lerner’s dress was an even more striking commentary about the Silicon Valley lifestyle.

Top Tweets from TEDxWomen 2011

TED, the nonprofit behind the wildly popular and always insightful conferences hosted online and in person, has a special series dedicated specifically to women.

TEDxWomen took place on Thursday in New York and Los Angeles. This year’s event, divided into four areas, looked closely at how women come back from serious setbacks; the ties that bind women to their communities; women’s health during their later years; and how women and girls can make a difference in the world.

Click here for an overview from TED, and click through for the highlights and top tweets of the day from our guest writer, Lippe Taylor VP Sloane Berrent.

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Rosie O’Donnell, John Legend Honor Cindi Berger at NYWICI Matrix Awards

Rosie O'Donnel, Cindi Berger at NYWIC 2011 Matrix Awards
(Photo courtesy of MaryAnneRussell.com)
This year’s honorees at New York Women in Communications’ (NYWICI)  annual Matrix Awards included PBS’ Gwen Ifill, Betty White, A&E president Abbe Raven, Sheryl Sandberg of Facebook and others, but it was PMK*BNC Chairman and CEO Cindi Berger who flexed the real star power.

First, Rosie O’Donnell presented Berger with her award, praising her as a “kick-ass” publicist and friend. “Without her, I don’t think I would still be around. I’d be on the macadamia nut farm with Roseanne Barr, wearing overalls, going ‘what the ____ happened?”

“What I learned from Cindi Berger is how to love, and how to be committed, and how the people that are in your life stay in for the long haul, because no one gets out unscathed,” O’Donnell continued. “Having to do it in the public eye is not always easy, but she definitely makes the ones doing it feel safe.”

The crowd also got a surprise treat when PMK client and Grammy-winner John Legend appeared behind a piano in the mezzanine and performed two tunes in Berger’s honor.

John Legend at NYWICI 2011 Matrix Awards

Watch a video of O’Donnell’s tribute after the jump, and see more photos from the event on FishbowlNY. Read more

President Obama Hosting a Facebook Townhall Meeting

Be there or be square. President Obama is holding a “Facebook Live” townhall meeting April 20 at 4:45 EST, hosted by Mark Zuckerberg and Facebook COO Sheryl Sandberg. Questions can be submitted here and will be selected prior to the live one-hour event. Facebook played a prominent role in the President’s re-election campaign announcement and Mashable suspects that the RSVP process may be designed to generate White House “likes.”

Facebook’s Sandberg Talks Privacy, ‘The Social Network,’ and More During Ad Week

Photo: Nancy Lazarus

The growing role of social media versus websites, openness versus privacy, community giving, and the new movie The Social Network were among the topics covered when Arianna Huffington interviewed Sheryl Sandberg, Facebook’s COO, during day three of Advertising Week at a Huffington Post event on social media.

For marketers to reach their audience, Sandberg said, “Now people are spending more time on social media and less time than they once did on websites. More marketers now are tying their campaigns to social media since that is where their customers are.” She said that the personalized nature of social media was also a factor driving its popularity. Read more

Year In Review: Five Important PR Innovations of 2009

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We begin our 2009 Year In Review coverage with a list of five important innovations that made the biggest impact on the PR industry over the last year.

Click continued for the complete list. Coming soon in our continuing year in review coverage: agency trends, the top five pitches of 2009 and more…

1) Facebook Makes Changes to “Fan Pages”

Facebook’s changes to their “Fan Pages” in March — which are destinations set up on the social network by everyone from celebrities to large brands — was possibly the innovation that brought brands and marketers on to the social network en-masse, giving them a formal and better way to communicate. Perhaps the biggest change was that status updates from fan pages now appeared in user’s news feeds “more often,” wrote David Berkowitz in Advertising Age. This positioned brands in the same way as ones’ “friends” on the social network for the first time.

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