Gawker Media founder Nick Denton had some choice words for the commenters on his eight sites, as well as for a couple attendees sitting in the front row at Ad Age’s Media Evolved conference on Tuesday in New York. During a “fireside chat” with Simon Dumenco, Ad Age’s editor-at-large, he was questioned about the sheer volume and often negative tone of comments on Gawker’s sites.
“You can moderate out the toxicity, but not the boring people. They haven’t violated any community guidelines, but they haven’t added to the discussion,” Denton replied.
Boredom was also clearly on his mind when he asked distracted conference attendees seated up front, “By the way, are we boring you?” But Denton’s take on Gawker’s evolution, re-design, editorial goals, interaction with well-known readers and the value of social media was anything but boring.