Telemundo Media announced the appointment of veteran marketing and communications executive David Alvarado as vice president of entertainment publicity. Alvarado is based in Miami will now be responsible for leading the publicity efforts for Telemundo’s alternative and prime time programming and productions, as well as working closely with Telemundo’s talent department to strategically position Telemundo’s prime time stars across electronic, print and online media platforms. He is in charge of developing cross-functional efforts in partnership with Telemundo Studios and the non-scripted production teams, as well as the execution of internal cross promotions efforts among Telemundo Media’s network shows, stations, affiliates, digital media, and the NBCUniversal properties. Alvarado will oversee publicity strategies for all network program launches including press events and tours aimed at maximizing exposure and visibility for the Telemundo properties across multiple media outlets. (Release)

Widmeyer Communications announced the promotion of Marina Stenos to vice president and director of Widmeyer’s PreK-12 team in its New York City office. In addition Tracey Bryan joins the PreK-12 team as vice president. Stenos has been a communications professional for nearly 20 years, working with varied clients. At Widmeyer, Stenos oversees NYC-based non-profit clients focused on science, technology, engineering and mathematics (STEM) and various arts and philanthropy issues. Before joining Widmeyer, Bryan was President/CEO of The Bridge of Southern New Mexico, a cross-sector partnership designed to bring leaders in business, economic development and education together to solve the problem of elevated high school dropout rates. (Release)

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Glover Park Group announced that co-founder Joe Lockhart is returning to the firm to serve as senior advisor. Lockhart, who served as chief spokesman for the Clinton administration from 1998 to 2000 before helping to start Glover Park in 2001, most recently served as vice president for global communications at Facebook. In his new role, he will be responsible for helping the firm shape its communication strategies. (Release)

Hill+Knowlton Strategies announced that Sergio Morales has been appointed U.S. practice leader for consumer and marketing communications, effective immediately. In this role, Morales will be responsible for providing strategic counsel and oversight on consumer and marketing communications clients, as well as building and strengthening client relationships within the practice. He will report directly to Dan Bartlett, president and CEO of Hill+Knowlton Strategies U.S. (Release)

Simon & Schuster recently restructured, promoting Brian Belfiglio to vice president and director of publicity of both the Scribner and Touchstone publicity departments. Touchstone director of publicity Marcia Burch will depart on February 11. Both moves were part of a reorganization that began at the publisher in October. (GalleyCat)

Charlie Anderson joins Project: Worldwide as senior vice president, shopper marketing. Prior to this new role, which he assumed last week, Anderson spent 13 years at Saatchi & Saatchi X. (AgencySpy)

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On October 4, Dale Carnegie & Associates is releasing How to Win Friends & Influence People in the Digital Age, a rewritten version of the bestseller How to Win Friends & Influence People. The book focuses on some of the same issues — communicating and engaging with audiences — but now taking into account digital technologies and social networks.

The original book was released 75 years ago and has sold 30 million copies, according to the press release that came with our copy of the book this morning. Carnegie died in 1955, but his company continues. Brent Cole, a Georgia-based writer, helped with this latest version of the book.

We randomly opened to page 29 and came upon what the book says are “two key insights we often overlook when trying to influence others” in a chapter on the “Essentials of Engagement”:

1. Influence requires more intuition than intellect…
2. Influence requires a gentle hand.

Thoughts to chew on. The new book is available on the Simon & Schuster website.