AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Posts Tagged ‘Skyfall’

Oscar Voters Don’t Care for PR Pros or Their Swag Bags

The fact that Crash, The English Patient and Forrest Gump beat Brokeback Mountain, Fargo and Pulp Fiction for Best Picture should be evidence enough to convince anyone that the Oscars are all about industry politics and aggressive PR/marketing campaigns. But this week’s interview with a nameless senior Academy Awards voter (you know, one of the guys who actually picks the winners) in The Hollywood Reporter confirms everything you thought you knew. Here are his revealing, highly opinionated thoughts on various topics:

On PR pros and swag bags:

“I’ve gotten books, cookbooks and just about everything short of Lincoln condoms. It’s ridiculous”.

We assume it was a Beasts of the Southern Wild cookbook containing nothing but gumbo recipes.

On Best Original Song:

“This is no-brainer city: If ‘Skyfall’ does not win I will fillet my next-door neighbor’s dog.”

We like Adele; we also like dogs. We’re conflicted.

Read more

Mediabistro Course

Presentations: From Planning to Design

Presenations: From Planning to DesignLearn how to create clear, visually compelling presentations! Starting December 1, you'll learn how to plan and design your presentation, understand your audience, choose which presentation software to use, and tailor your narrative to meet your audience's needs. Register now!

Turning Heineken into the World’s ‘Most Interesting’ Beer

HeinekenFirst a disclaimer: Like the rest of the country, we love beer. In fact, we are unapologetic beer snobs. And while Heineken is a classic brand that works in a pinch, we find it to be a bit…lacking in the taste department (hey, to each his own, right?).

Why do we tell you this? Because these facts leave us even more impressed by today’s eMarketer interview with Heineken marketing director Lesya Lysyj, in which she discusses her brand’s huge Skyfall campaign, designed to turn a workaday brew into the world’s “most interesting” beer.

Did you know that Heineken’s Facebook page has more likes and greater user engagement ratings than any other alcohol brand? Neither did we! Lysysj describes Facebook as “a little research tool”, calls user engagement the most important metric around and explains her brand philosophy for Newcastle (another beer that’s been very successful in the digital world) as a “brutal honesty” campaign featuring taglines like “Newcastle Winter Ale. Our worst selling beer in the summer. #NoBollocks”. We like it!

The best part of the interview concerns the Heineken Skyfall campaign, a multimedia mystery designed to appeal to the company’s ideal customer (the “vibrant explorer”) with an interactive game/social app created after research told Heineken something that we all know: lots of people use mobile devices while watching TV. The idea was to create an ad spot that would encourage beer fans to immediately download the app and “Crack the Code.”

Surprise surprise: it worked. Check out the video to see why:

Read more

Is James Bond Too Corporate?

On the eve of the new 007 flick Skyfall, The Wall Street Journal asks an interesting question: has “the mother and father of all franchises” (thanks, David Denby) turned into a big, disgusting orgy of product placement? Is James Bond a sexy spy or just a not-so-secret spokesman for Heineken, Omega, Sony, Adidas and, of course, Aston Martin? And have these obvious sponsorships damaged the series’ credibility?

Hmm…we’ll spend Saturday afternoon pondering that one. Next week in Questions That Matter:

  • Are puppies too adorable?
  • Are chocolate chip cookies too delicious?
  • Are cumulus clouds too white and fluffy?
  • Is the nameMiss Pussy Galore Honey Rider Solitaire Plenty O’Toole May Day Xenia Onatopp Holly Goodhead Tiffany Case Kissy Suzuki Mary Goodnight Jinx Johnson Octopussy Domino Moneypenny” too subtle?

We await your answers with bated breath.

Early Marketing for ‘Skyfall’: Adele’s Theme Leaks

Much has been made of Adele‘s classic, soulful, 60′s-style vocals and their matching fashions. Now her sound and look are exactly where they belong — on the arm (well, okay, soundtrack) of a certain BondJames Bond.

Sony has officially confirmed that the singer recorded the theme song for the upcoming flick, “Skyfall”. The tune, which shares the film’s name, will make its official debut on Oct. 5 at the oh-so-clever hour of 0:07 a.m. London time on a date that also happens to be the 50th anniversary of the Bond franchise.

But if you simply can’t wait ’til Friday, fret not–the song has received some early spins (and a marketing push) thanks to the following 90 second teaser leak:

Pretty much pitch-perfect if you ask us, but the singer was wary of the pressures involved in creating an iconic Bond song.

Read more

Britain Finds Novel Ways to Bond with Global Audience

London’s 2012 Olympic Games may have inspired love at first sight among the viewing public and attendees, but from a marketing communications standpoint it’s been a long, drawn-out courtship.

“We’ve been preparing for the Olympics since 2005. To inspire visitation, our strategy has been to socialize the travel experience and centralize content to support marketing and PR,” says Karen Clarkson, VP North America for VisitBritain. She spoke at the Association for Travel Marketing Executives’ Marketing Issues Forum on Thursday in New York, discussing her company’s Olympics efforts and plans for the next James Bond movie, Skyfall.

Britain has enjoyed extended time in the public spotlight this year, from the Queen’s Diamond Jubilee celebration in June to the Olympic Games in July, the Paralympics in August and London’s Fashion Week in September. As Clarkson noted, “It’s been an opportunity to influence information about London and beyond, and not limited to sports related content. For the Olympics, we established digital content partnerships with NBC, Yahoo, The Travel Channel, The Wall Street Journal, USA Today and Travel & Leisure magazine.” She said that these partnerships helped the company generated $600 million worth of earned media impressions.

While partnership marketing plays a key role in VisitBritain’s operations, “social is at the heart of everything we do,” Clarkson explained. She described a unique pre-Olympics project in which Britain worked with the U.S. Olympic Committee to “engage athletes and have them experience Britain firsthand before the Games.” They selected and sent seven American Olympics athletes to Britain in the fall of 2011 “to showcase the destination from a U.S. perspective and to appeal to a younger demographic.” The athletes generated visual content as they interacted with their fan bases on Facebook and Twitter.

Read more