What’s the first thing you think of when you hear the word “Snapchat?”
If you answered “sexting!” then you have something in common with every other person on Earth who’s heard the word “Snapchat”. Marketers tried to get us into it last year, but people will always associate the name with quick, flirty texts and pictures that destroy themselves after a few seconds—no evidence, no problem. What could go wrong, right?
Yeah, OK, but app creator and company CEO Evan Spiegel would prefer that you members of the media not ask him anything about that. He’d rather you stick to talking about how shy he was in high school or how much he loves Red Bull or how he doesn’t mind living with his parents or anything other than the one subject that is the only reason you would ever want to interview him in the first place (sorry dude, but you know it’s true).
Some journalists are in a bit of a huff over this lightweight Spiegel profile in hometown paper The Palisadian-Post, primarily because of the following disclaimer:
That’s one way to (not) avoid controversy.