TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Snapchat’

Snapchat Admits That It Made Up All That ‘Privacy’ Stuff

snapchatWe’ve known for some time that Snapchat‘s privacy claims don’t quite add up, and today the network and the Federal Trade Commission have reached an agreement on that point.

What does this mean? Basically, Evan Spiegel and company will officially admit that snaps don’t really “disappear forever” (they never did) and that recipients may, in fact, preserve the images/clips indefinitely in several ways without letting the sender know.

Here’s the big one: in addition to the false claims about disappearing snaps, the company also copped to collecting and transmitting user data despite claims to the contrary–and its recent security breach theoretically allowed hackers to collect that data.

Sound familiar?

Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now! 

World Wildlife Federation Finds Another Use for Snapchat

Last week we discussed why Snapchat might be the future of content marketing with ICED Media president Leslie Hall.

In case you’re still skeptical, here’s a very clever campaign from the World Wildlife Federation Denmark and agencies UncleGrey (Denmark) and 41? 29! (Turkey) that combines a few topical elements: a traditional video clip, selfies, hashtags, the temporary nature of Snapchats and the emotional components that make content sharable.

While the campaign might not directly encourage fundraising, it’s certainly a creative use of the medium.

[H/T PSFK]

Brand Moves: Audi Snaps Into Action and E*TRADE Scraps the Cheeky Baby

Audi Snapchat Dog Courtesy of HUGEBeing a brand that’s witty, irreverent or challenges convention isn’t so easy, especially since those companies set the bar high and their customers come to expect unique, creative ads and social communications. Two such brands, Audi and E*TRADE, shared their stories at Ad Age’s Digital Conference this week in New York. Audi detailed their use of Snapchat during the Super Bowl game, and E*TRADE discussed their decision to end their popular baby ad campaign.

Audi picks up the pace: “Being a challenger brand gives us an edge”, said Anna Russell, Audi’s general manager of brand marketing. She outlined the car brand’s core messages: they’re “champions of progress”, using LED lighting, they “challenge convention”, particularly with their Quattro system, and they’re a “brand of action” and frequent sports sponsor.

Still, as Aaron Shapiro, CEO of their agency, HUGE, noted, with the Oreo effect, “now every brand is piling on no matter how relevant or not” in real-time marketing during events. He said Audi didn’t want to use a “me-too strategy”. (Plus, they needed to be careful since they were involved in a 2010 Super Bowl campaign controversy).

Read more

STUDY: 50% of Kids Use Social Media Before They Turn 10

shutterstock_143073166

This is alternately informative and disturbing: a new study by UK Internet safety non-profit Knowthenet found that a majority of children begin using social media before they even turn ten years old.

The top networks they use, in order: Facebook, WhatsApp, BBM (it’s a British thing) and Snapchat. So maybe our society is a little too social? Also:

“The poll found 21 per cent of children had posted negative comments, starting from an average age of 11, and 26 per cent had ‘hijacked’ another person’s account and posted without permission.”

Pre-teen trolls? Now we’ve seen it all. There’s an infographic after the jump.

Read more

STUDY: 5% of Millennials Check Their Phones Once a Minute

shutterstock_113116627

Today in Things We Already Knew news: everyone accepts mobile as the future, but a recent British study* performed by “customer experience” brand KANA turned the why into science: the average Euro-Millennial aged 18-24 checks his or her phone every ten minutes…or every nine minutes and fifty seconds, to be precise.

More shocking was our headline stat: 1 in 20 respondents checks the phone an average of sixty times every waking hour.

You’re right to be curious about the generation gap: 25-34-year-olds only check their phones once every nine minutes and fifty-five seconds because 34 is the new 17, spoiled entitlement, blah blah. The number increases to once every 20 minutes or more once we cross the 35 threshold, but the trends still apply across demographics.

It’s almost as fascinating as oh hey, I got a Snapchat!

The key finding for PR, though, relates to customer service:

Read more

Agency Asks Aspiring Creatives for 10-Second Pitches via Snapchat: The Job Interview for the Twitter Generation?

The Snapchat PitchKids these days. All they do is take selfies and share ridiculous, self-made videos on Snapchat. How will they ever amount to anything?

Why, by sharing ridiculous self-made videos on Snapchat, of course!

DDB Oslo is inviting students from around the globe to share their creative genius (and penchant for brevity) with the agency’s “Snapchat Pitch” campaign. “Great ideas can be explained in a sentence,” says the contest’s website, which urges aspiring creatives to squeeze an epic idea into a ten-second masterpiece.

DDB Oslo’s creative department will then watch every single ten-second pitch (weed out the inevitable porn, pranks and pet videos), and select a grand prize winner, who will be flown to Oslo for an interview.

No need for an impressive portfolio and a multi-year struggle to become the next Peggy Olson! All you need is a rockin’ idea, a smartphone, and ten awesomeness-packed seconds (if that sounded like a gross pickup line, it wasn’t our intention). Read more

Wet Seal Lets a 16-Year-Old Borrow Its Snapchat Account for the Weekend

55332_3327d0185629405b9ebbde34a1d7699e_eedbafe18fd49e5598935709c49efa8fHere’s an interesting story from AdAge today: teen clothing/accessories brand Wet Seal has handed the keys to its newly minted Snapchat account to social media ninja who doesn’t even have her driver’s license.

We may be wrong, but this feels like a first.

On the one hand, it makes a lot of sense: self-described “beauty vlogger” MissMeghanMakeup has more than 200,000 YouTube subscribers and nearly 50K Twitter followers, most of whom fall right in the middle of the brand’s target demo.

image0062

The president of Wet Seal’s agency ICED Media calls Meghan “an influencer in the teen space”, though something tells us she wouldn’t have used that wording herself unless she’s already more of a marketer than we thought.

On the other hand, if we were in charge of social for Wet Seal we don’t know that we’d let any 16-year-old handle our brand new Snapchat account.

We can’t see the 15+ snaps that formed her “story” other than the image provided to AdAge because they disappeared after 24 hours, but we’re gonna call this a potential trend—especially since Wet Seal isn’t the only brand interested in MissMeghan’s services.

Whatever came from the partnership, it had to be more interesting than Senator Rand Paul’s “thanks for following me” snap.

Snapchat Slowly Learning How to Respond to Messages

Confession: we almost enjoy picking on Snapchat at this point.

The latest “scandal” to rock the kings of “now I can show you how drunk I am and my mom will never see the evidence” technology concerns spam. Lots of spam, as in promotional messages sent by people who may dare call themselves “marketers.”

This is nothing new, but on a positive note it seems the company may have learned something from its history of “whatevs” responses to crises: this blog post appeared Monday before we’d even heard of the story via the Huffington Post.

Screen Shot 2014-01-14 at 9.36.39 AM

See: totally reasonable, instructions included. Baby steps!

Read more

HBO’s New Sitcom Will Entourage the Tech Set

shutterstock_110088764For a quick minute last week we had a theory that Sam Biddle of Valleywag and Evan Spiegel of Snapchat were engaged in a battle of wits to determine who could most successfully make the archetypal Southern California startup dude look like a douchebag.

We quickly deposited that theory in the overflowing “dumb thoughts we had today” box, but now it looks like the guy behind Beavis and Butthead might just beat them both to the punch.

Read more

Snapchat’s Spiegel Applied Some Heavy Spin to His Zuckerberg Bromance

ht_evan_spiegel_jef_130416_wblog1This morning we bring you the five words Evan Spiegel needs to hear, via the 2008 Internet:

Dude. You’re doing it wrong.

Spiegel’s non-apology on the Snapchat data breach was lame enough, but last night we learned that he misled a Forbes interviewer about the nature of his relationship with Mark Zuckerberg.

It’s a pretty basic progression, really:

In other words, he was so ready to make himself look good that he made himself look worse.

Read more

NEXT PAGE >>