TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Social Media Week’

Toby Daniels, CEO of Crowdcentric, on Connecting, Engaging With Customers

toby article

As CEO of  Crowdcentric and founder of  Social Media Week, which kicked off globally this week and runs through Feb. 21, Toby Daniels has a mission of connecting people and believes in the power of community.

Of his company’s approach to social media, he said: “You can’t engage halfway; so, each platform receives solid and consistent attention and strategizing for ensuring we’re being respectful to our audiences on it.” Customer satisfaction is a key to brand success, he explained:

All relationships are built on trust. Without it, there is not a relationship; it becomes just transactions then. So, whenever you’re engaging with someone, online or off, you must be thinking about the long-term relationship. Zappos is a great example. It’s not about whether they lose money on return shipping. It’s about ensuring their customers feel like they are a part of something important and will always get what they need out of it.

To hear more from Daniels, including his thoughts on content marketing, read: So What Do You Do, Toby Daniels, CEO of Crowdcentric and Founder of Social Media Week?

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now! 

TV’s Approach to Firing Up Social Fan Base Applies Across Brands

Stephen Colbert Jimmy Fallon“Give fans recognition and shine; that’s not precious to TV, it could apply to any fans out there”, said Tom Chirico, VP digital and social engagement for VH1. He appeared on a Social Media Week New York panel on Tuesday about social fandom, moderated by Lost Remote‘s Natan Edelsburg, along with Don Steele, VP digital marketing and fan engagement for Comedy Central and Tom Fishman, VP of social media for MTV.

“Fandom is different than fans, and it implies a different level of passion than casual fans. Being ‘superfans’ means having a long-term relationship with a show”, said Fishman. Passionate fans aren’t a new phenomenon, as anyone who watched the 50th anniversary of the Beatles‘ arrival in New York noted. Of course now with social media fans have more ways to interact with their favorite shows and performers than meeting their planes at the airport or mobbing their limos.

The panelists shared their conventional and unconventional methods for sparking fans’ interest.

Read more

12 Ways for Seasonal Brands to Stay on Consumers’ Radar

“Out of sight, out of mind” need not apply to brands that are seasonal, annual or under renovation. Multiple marketing options, beyond having a social media or mobile presence, allow for destinations, museums, hotels, TV series, film festivals and sporting events to remain relevant throughout the year.

We’ve gathered twelve methods across categories to show how selected brands remain in public view. While these are similar to initiatives that year-round brands use, they often require more resourcefulness and additional resources.

     Make your presence known

1. Events: Offering a rich history, scenic countryside and famous golf courses, Scotland is a popular destination. During off-season April, Scotland hosts Tartan Week in New York. Festivities include a parade with Scots (and Scottish terriers) in kilts, and a trendy plaid fashion show.

2. Pop-up/temporary exhibits: Amsterdam’s Van Gogh Museum closed temporarily for an upgrade and will re-open this spring. Meanwhile, museum-goers can view the Dutch painter’s works at Amsterdam’s Hermitage museum.

     Get the word out

3. Generate buzz: Last year when New York’s legendary Waldorf Astoria was under construction, the hotel created an amnesty program  where prior guests were encouraged to return items they’d “borrowed” during their stays to showcase in the lobby. The program was intended to feed the hotel’s social media platforms and appeal to younger guests.

4. Sharing expertise: New York’s Cooper-Hewitt National Design Museum is currently closed during renovations. To draw designers’ notice, their acting director and curators started a blog. Called Object of the Day, it features graphic design items from the museum’s collection.

     Brand extensions

5. New location spin-offs: In 2002 Tribeca Film Festival launched to revive downtown New York after 9/11’s terrorist attack. The brand expanded its universe in 2010 by adding a Doha, Qatar location. In 2012 Sundance Film Festival introduced a London edition.

6. Counter-seasonal additions: Marketers learned about these brand extensions from the ski industry. Years ago Aspen was known just for snow sports. Ever since Aspen’s Food & Wine Classic was introduced, the town is also recognized for summertime culinary fare. Countless brands have copied this concept.

Read more

Brands Face Added Challenges Handling Global Social Media

Among the recent stories discussed not only on Facebook but also on RenRen, China’s popular social media platform: Chinese Vice President Xi Jinping’s visit to the U.S.,  Jeremy Lin’s winning record with the New York Knicks, and Malachy the Pekingese dog’s top prize at the Westminster Dog Show.

Social networks launched outside the U.S. that have caught on in other countries were among the topics covered at a panel hosted by Cohn & Wolfe and moderated by Chad Latz, their digital practice president. The event took place during Social Media Week in New York  on Thursday. Global brands’ social strategies, content sharing, global listening, and cause marketing were also on the agenda.

Click through for a few key takeaways.

The Pros and Cons of Covering the Election on Twitter

Social media’s imprint on presidential election coverage continues to expand. As Jim Roberts, assistant managing editor at The New York Times, observed, “Social has profoundly impacted how journalists cover the election, how campaigns spin the news cycle and how the public consumes news. Social platforms have also amplified story lines and have become a conduit for news scoops.”

Ben Smith, editor-in-chief at BuzzFeed, added that with social media “Campaigns are competing with news organizations for readers’ attention.” And Amanda Zamora, national digital editor at The Washington Post, noted, “experimenting with new social platforms allows us to reach new audiences.”

Political reporters and editors from print, online, and television discussed benefits and drawbacks of using social media in 2012 presidential election coverage.  Roberts moderated the panel held during Social Media Week on Wednesday in New York. Twitter, described by Peter Hamby, political reporter at CNN, as “an invaluable resource,” was the main focus. Below are key takeaways.

Read more

Social Media Week Goes ‘Beyond Facebook and Twitter’

Tapping into the excitement over digital platforms not named Facebook or Twitter, Fenton hosted the Social Media Week panel titled “Communicating with Customers Beyond Facebook and Twitter: How Brands Are Accessing Start-ups to Collaborate and Communicate.

Certainly, the number of social platforms has extended far beyond these two behemoths. Beyoncé and Jay-Z, for instance, opted for a Tumblr page to reveal the first pics of little Blue Ivy (awww!) rather than selling them or posting them elsewhere. Instagram links pop up on our Twitter feed all day.

And, of course, Pinterest is of interest. The “Pinterest” name was dropped a few times at last night’s event.

Read more

Follow These Sites/Twitter Handles to Learn About Modern Africa

As PR (and other industries) continue to build their businesses across the African continent, it has become imperative that they gain local knowledge.

Social Media Week kicked off yesterday and, here in New York, the day ended with, among the cocktail parties and other discussions and festivities, an event titled “Meet the Afropolitans: Digital Media + Culture in Africa.” Moderated by Ngozi Odita, the founder of Society HAE, the discussion started with a look at some research into digital practices across the continent.

Portland Communications, which has offices in London, New York, and Nairobi, Kenya, found that the top three tweeting countries in Africa are South Africa, Kenya, and Nigeria, with Eqypt and Morocco not too far behind. Moreover, their research found that most tweeters are between the ages of 20 and 29 years old and most activity is being logged on mobile devices. You can gather more info about that study here, and we have an infographic after the jump.

As the study and the panel made clear, Africa is made up of separate and unique countries. So blanket statements won’t do.

Read more

Social Media Week Now Has a Health and Wellness Hub

The madness that is Social Media Week (SMW) officially begins on Monday, but organizers, sponsors, and partners kicked things off today with a press conference at the Hearst Building in New York City.

One of the new additions this go round is a Health and Wellness hub in NYC, which was introduced by Saatchi & Saatchi‘s Wellness MD Ned Russell.

“Social media is the great leveler” in so many areas, said Russell. That includes healthcare. Click here to check out the schedule for this and all of the other activities for the week.

Read more

Toby Daniels Tells Us About a Social Media Week Highlight from Beirut

All the Facebook talk aside, this week was Social Media Week, which took place in 12 cities around the world: Bogotá, Chicago, Los Angeles, Buenos Aires, Rio, Moscow, Milan, São Paolo, Vancouver, Beirut, Glasgow, and Berlin.

We spoke with founder and executive director Toby Daniels about some of the highlights for this go-round (the event takes place twice per year) and he pointed to an interesting session in Beirut, the first time that the event has taken place in the Middle East.

Read more

MWW Group Providing PR for Social Media Week

Social Media Week has a new PR firm; MWW Group has been chosen to provide PR services to raise awareness of the global event.

In addition, MWW’s CEO Michael Kempner will sit on the event’s global advisory board, serving as an adviser. MWW EVP of digital and creative services Jared Hendler has been on the board for two years.

The next Social Media Week will be held from September 19 through the 23 in cities including Los Angeles, Berlin, Glasgow, and São Paulo. If you’d like to participate, you can submit an event suggestion here.

NEXT PAGE >>