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Posts Tagged ‘social media’

STUDY: 68% of Social Media Users Ignore the Brands They Follow

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“Connect” is the key word here

Stack another study on the pile questioning Facebook’s promotional value. This one, from content management provider Kentico, reveals that even though users like and continue to follow their favorite brands on the ‘book and other social networks, they generally ignore these brands’ messages.

These findings aren’t particularly surprising—they’re more like the latest in a string of confirmations about measuring success on social as our strategies evolve.

More numbers from the survey of 300 random Americans 18 and older after the jump…

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Coke Repurposes Canine ‘Cone of Shame’ to Solve Humans’ Addiction to Social Media

cone of shame up - Google Search

Coca-Cola is taking a break from its trademark feel-good, heartwarming, Coke-could-create-world-peace-if-we’d-just-let-it commercials to bring you a humorous (yet harsh) dose of reality–when it comes to social media apps on our smartphones, we humans possess roughly as much self-control as a dog that can’t stop biting at its stitches.

The below spot urges viewers to stop sharing on social networks long enough to “share a real moment with Coca-Cola” (and the actual human beings in our presence). But in case we can’t muster the wearwithall to actually do such a thing, Coke offers a solution: The Social Media Guard — a canine cone of shame in stylish Coke-brand-red.

You’ll have trouble looking down at your phone while wearing it, but you can still manage to sip a soda and have a real-world conversation (if anyone remembers how to do that anymore).

5 Ways to Exterminate Internet Trolls

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Don’t feed me, bro. Like, ever. 

The Internet Troll.

This is the animal you don’t want in the zoo because it craps where the kids walk, farts where families eat, makes fun of the other residents in the zoo and blames it on the hapless orangutan just sitting there picking his nose and eating it.

In short, this misanthrope ne’er-do-wells living in mama’s garage surrounded by the latest Star Wars bobbleheads still in enshrined in original packaging are out to do someone … anyone harm. Why? For esses-and-giggles. They enter an online discussion, usually slimy, rotund belly first and bad breath second. There’s no interest of healthy discourse, intelligent debate or stimulating conversation. Just Ya’ Mama jokes or worse. They suck but can be stopped.

Here’s how…

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SURVEY: Most Brands Aren’t Ready for Customer Service on Social

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Two facts we’ve established:

  • Social media should be the new customer service line for all digitally forward brands
  • PR should own it

OK, maybe that second point is debatable. But the first is not—and a new study from Social Media Marketing University reveals that most brands either haven’t gotten the message or haven’t acted on it.

Some key numbers and takeaways from the press release (issued to promote registration for Monday’s “live training event“) after the jump…

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USA Today and the Art of Citing Sources

The great Romensko writes about a small kerfuffle involving Scott Bateman (known as @Disalmanacarian), the esteemed USA Today and a little known act of plagiarism. But wait, we have pictures:

A tale of two weather maps, and evidently, USA Today’s graphics team were snowed in by the dreaded Polar Vortex, so they “borrowed” this map. These meteorological twinkies caused quite the fracas via social media, which caused David Callaway, USA Today’s editor-in-chief to chime in. After the jump, read that and a few other notes…

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Top 10 Social Media Fails of 2013

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Come on, now. You knew this was coming.

Before we get started, a few points:

1. The entire PRNewser team extends our deepest sympathies to the real-life “people” involved in these incidents.

2. Comments are open, so please denigrate the nominees loudly.

3. We are very open to more (dis)honorable mentions. We wouldn’t be able to write these sorts of things without the insights of our flacky audience, so please feel free to yell at ya’ boy, girl, other girl and our editor who is not named Jason Chupick.

OK, now click through for what has already become a sad (but informative!) annual tradition…

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Uh-Oh, SpaghettiOs: Social Media & Pearl Harbor Fail

spaghettios-tweetOver the weekend, Campbells Soup did something that was not so mmm-mmm-good. Some social media and art directors within the organization got together to produce a winning recipe to honor the mor veterans who died defending our shores off the coast of Oahu, Hawai’i 72 years ago.

The picture is there. Soak it in. A happy-go-lucky pasta holding the American flag saying, “Take a moment to remember #PearlHarbor with us.” Only, Pearl Harbor wasn’t exactly a happy-go-lucky experience.

Naturally, SpaghettiOs deleted the tweet and thought they could get by with the crafty move but not-so-fast because Twitter trolls jumped on this noodle like a homeless Italian. Of course, we would like to share some of this #PRFail and #SocialMediaFail. So, mangia!

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5 Simple Tips to Increase Social Media Engagement

KeepCalmEngageFlacks, we all need help.

Digital is not where “things are going.” It is where things are at. Unfortunately, many PR pros are being left in the dust out of ignorance or even “good ol’ day” syndrome. There are the ubiquitous “social media agencies” snatching your prospects everywhere. And why? Because we are not taught what they already know (or troll the Interweb to learn).

If your agency doesn’t have a dedicated social media person, well first, shame on you. Lastly, bring these simple tips up to your client and watch engagement increase.

Oh, and give yours truly and the gang at PR Newser some love when you do. Kthanks.

The tips after the jump…

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The Evolution of Metrics

RIP-AVEA long time ago in a flackdom not too far away lived a gaggle of PR professionals that were under the impression the only way they could quantify what they did for a living was through an obscure metric known as Advertising Value Equivalency (AVE). Since 1949, AVE has been heavily debated — albeit, it’s been used by agencies across the nation — but griped about nonetheless.

Then, some highfalutin flack questioned the ethics of it all because ad numbers tend to be, shall we say, mercurial. That was 2010, and pretty much the end of AVE. However, I am in the minority when I say it will never be completely eradicated. Why? Try telling a small business owner about his exposure and influence among paid, earned and shared media and he or she will point your narrow behind to the door. Show him or her numbers (no matter how obscure they are to define) and you will find a happy client.

Because measurement — to a client, not to an agency — has to be seen, experienced and measured in order to be real. What do you say then? How do you validate your effectiveness then? Let’s discuss ethics and possible solution about this quantifiable evolution after the jump…

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#PRFail: Newport Beach Marketing Director Fired Over LAX Shooting Tweet

(Al Seib / Los Angeles Times / November 4, 2013)

TSA agents leave flowers and say a prayer at a memorial at LAX. Funny, right?

If you are responsible for social media in any fashion, you strive to know what is trending in pop culture. That useless knowledge actually contributes to time-sensitive tweets and relevant posts. And then, there is what Jeff Soto, former marketing director for Newport Beach, Calif. did

You’ll remember the tragic shooting at Los Angeles International Airport (LAX) that left one agent dead and seven other travelers injured. While that left people reeling for days, Soto thought that would be a great opportunity to shill for his city and impress the corner office. To wit, he tweets this gem (courtesy of Mekahlo Medina of KNBC in L.A.):

I understand tourism dollars may be down with the economy, but is this fool serious?!

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