We understand that basic economics and the realities of the market sometimes require brands to change their products. It’s not crazy to cut portion sizes and lower prices accordingly in the interest of stabilizing a business’s bottom line. Hell, we even understand how some isolated retailers might miss the message and continue to sell four-ounce boxes of chocolate for the price of the eight-ounce size.
But telling devoted customers on Facebook that the shrinkage came about to address the fact that bakers “were letting leftover chocolate go to waste” and claiming that, four months later, retailers continue to charge twice the price because of a communications issue with your sales team? That’s just poor form. In fact, it’s bad enough for BuzzFeed to get on your case.
Baker’s Chocolate’s killer headache just got worse.