SocialTwist has appointed former Google head of product marketing Sanjeev Agrawal as president of the company, a new position. SocialTwist, founded in 2008, provides marketers with social shopping options including the Tell-A-Friend platform. We spoke with SocialTwist’s CEO Vijay Pullur a couple of months ago for a story about social commerce, which you can check out here.

SocialTwist has also announced that 100,000 brands and websites are using the service, and 4.8 million shoppers have used Tell-a-Friend. The platform is available across Facebook, Twitter, Gmail, and other sites. Clients include P&G and Barnes & Noble.

“We never sell ourselves as money-making; it’s much more about exposure. We guarantee foot traffic,” Julie Mossler, Groupon’s director of communications, told mediabistro during an interview for a feature published last week focused on the use of Groupon in PR.

The new social nature of retailing is opening up doors for publicists and marketers who’d like to add an e-commerce element to their campaigns. Groupon has been used mostly by local companies, but there could be opportunities for national brands as well. The key to making an impact is “compelling content,” says Stephanie Agresta, EVP and MD of social media at Weber Shandwick.

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Social networking is all about sharing. SocialTwist, which has the Tell-A-Friend service to help marketing messages spread across social platforms, just completed its second Social Trends Report (the first was last year) assessing which social networks and digital tools people are using to share information. After the jump, read the Q&A we did with SocialTwist CEO Vijay Pullur discussing the report’s results.

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