In the wonderful world of agency life, there exists the temptation to reduce prices for fear of clients looking at the menu from right to left (think about it, frugal folk). You are flooded with new business propositions, cross-selling, upselling and determining what works best.
And then, here comes some anonymous ne’er-do-well who founded a startup firm while working out of mom’s garage, surrounded by the nicely kept Star Wars action figures still in their original packaging. The price he offers your client is nearly half of what you pitched. Sure, you know the aphorism “You get what you pay for,” but try telling that to a client living on a budget.
To that point I introduce possible ne’er-do-well Ryan Evans, who wants to unweave the tapestry of PR like a cat in heat with a newly shewn ball of yarn.
“It’s not a PR agency as people typically think of it,” Evans says.