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Posts Tagged ‘“Spider-Man: Turn Off the Dark”’

How Much Impact Did Pre-Release Buzz Really Have?

All the Bono in the world hasn’t stopped the “Spider-Man: Turn Off the Dark” spoofing. The revamped musical still opened with mediocre-to-negative reviews, such as one from the New York Times that called the show “a bore.” So just when Neil Patrick Harris thought he’d have to end the Spider-Man jokes with a final 30-second burst at the Tonys, we have the clip from Conan above.

One big opening that may have been saved by a final PR push was for the film Super 8. Or was it?

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Bono Becomes the Voice of ‘Spider-Man’ Musical

Tonight is opening night for the troubled musical monstrosity “Spider-Man: Turn Off the Dark” and the musical is pulling out the big guns to generate some positive mojo. Yes, Bono speaks and he’s been talking with The New York Times, was at the Tony Awards ceremony with The Edge (who also worked on the show), and the two stars, leads of arguably the biggest band in the world right now, turned up last night at the 92nd St Y to talk about the show. Not Madison Square Garden. The Y.

And what he’s saying is he loves it… now.

“The first time I loved ‘Spider-Man’ was two and a half weeks ago,” he told the Times.

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Mixed Media Coverage of ‘Spider-Man’ Musical

The new musical “ Spider-Man: Turn Off the Dark” has only been in previews for a few days, but the media attention it’s gotten has been massive, for a number of reasons.

It has a $6o million budget, making it the most expensive musical in history, and runs more than three hours. U2′s Bono and the Edge are the show’s composers. The Sunday night preview was plagued with problems. A heckler said she felt like a guinea pig. The theater’s general manager is already looking for someone new to lease the space. Yet, it has raked in a wad of cash.

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