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Posts Tagged ‘Stacie Paxton’

Impact of ‘USA Today’ Changes on Media Plans

Recently, USA Today announced big changes – a massive round of layoffs (130 staff members) and a bigger focus on digital including content for the iPad.

USA Today has always been a top target for media relations outreach because of its large nationwide audience and the wide range of topics covered in its pages. But as the world has gone digital and audiences fragment, the newspaper has seen its circulation numbers drop.

PRNewser asked a couple of PR pros for their thoughts on the planned changes. More after the jump. Read more

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Why Did Anita Dunn Step Down As White House Communications Director?

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The role in the Obama administration with the highest level of turnover is that of Communications Director. As news broke today that interim Communications Director Anita Dunn would be stepping down, the question remains: why?

Several scenarios have been tossed around: Did she have to clear room for her husband to join the administration and remove any potential concerns about conflict of interest? Did her attacks on Fox News have an effect? Or, was the move simply what was expected, as Dunn was always “interim” Communications Director?

Read more

White House Posting “Talking Points” on Blog Daily; What Are The Implications for PR?

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The White House is now posting the administration’s communications focus, along with talking points, daily on the Whitehouse.gov blog. In the first post today, White House Online Programs Director Jesse Lee wrote, “It’s no secret that institutions of all stripes focus their communications on certain messages day to day. We thought it would all be a little more open and transparent if we went ahead and published what our focus will be for the day, along with any related articles, reports or documents.”

Has this ever been done before, and what are the implications for PR?

“It makes a lot of sense and I’m not aware of it ever being done before,” said Don Goldberg, partner at D.C.-based Qorvis Communications and former Special Assistant to President Bill Clinton. “When I was in White House, we would have daily meetings on message and you would basically have conference calls…If the weekend was coming up and you had talk shows you were worried about, you would make sure all Democrats on the shows had the same points. The Obama administration is bypassing traditional media as much as it can anyway, so why not provide them with ‘message of the day’ type of details. Why not try to reach out to everybody?”

Stacie Paxton, former national press secretary for the Democratic National Committee and now a Vice President in Hill & Knowlton’s Washington, D.C. office, said that providing White House talking points online, “shows a level of transparency previously unseen by other Administrations – Republican or Democratic. It gives extremely valuable insight into thinking at the White House at a critical time. Anyone with a stake in the health care debate or any other pressing issue would be foolish not to read this blog daily.”