Are those organic apples and peppers for which you fork over twice as much of your precious salary really no better than the perfectly shiny “modified” variety? After reviewing more than 237 relevant papers, the Stanford study’s senior author concluded that “There isn’t much difference between organic and conventional foods, if you’re an adult and making a decision based solely on your health.”
Wow. Color us slightly shocked. Researchers found that, while the consumption of organic produce did limit exposure to potentially toxic pesticides, organic foods were generally not more nutritious and did not “carry fewer health risks” than their non-organic brethren—and FDA-approved “organic” foods aren’t 100% pesticide-free either! Researchers were, by their own admission, “a little surprised” by these results.
This study amounts to a big PR challenge for companies that base their sell on the health benefits of all things organic, since it pretty much relegates their claims to the land of unproven marketing doublespeak.