Wayne’s World has been making the cable rounds recently. At one point in the movie Wayne is forced to interview a major advertiser on his show. Wayne was happy to do it….NOT!
This morning, I see an Ad Age article that seems eerily familiar to that very subplot. MSNBC’s Morning Joe,which has quite the lucrative sponsorhsip deal with Starbucks, had the company’s CEO Howard Schultz on for seven minutes to talk about the coffee giant’s 40th anniversary. In TV terms, seven minutes is a lifetime. There were bags of brew on set and honestly, I was surprised they didn’t do the shoot “on location” at a Starbucks near 30 Rock to have Mika’s favorite barista in the background brewing a macchiato for her.
This is unethical. And as many of you know, I ain’t the first person to bring this up. But Ad Age vacillated with the issue in its article.