Wayne’s World has been making the cable rounds recently. At one point in the movie Wayne is forced to interview a major advertiser on his show. Wayne was happy to do it….NOT!

This morning, I see an Ad Age article that seems eerily familiar to that very subplot. MSNBC’s Morning Joe,which has quite the lucrative sponsorhsip deal with Starbucks, had the company’s CEO Howard Schultz on for seven minutes to talk about the coffee giant’s 40th anniversary. In TV terms, seven minutes is a lifetime. There were bags of brew on set and honestly, I was surprised they didn’t do the shoot “on location” at a Starbucks near 30 Rock to have Mika’s favorite barista in the background brewing a macchiato for her.

This is unethical. And as many of you know, I ain’t the first person to bring this up. But Ad Age vacillated with the issue in its article.

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Sonya McNair

Jim Lanzone has been named president of CBS Interactive as part of CBS Corp.’s acquisition of Clicker.com, the company Lanzone co-founded. Lanzone, who was CEO of Clicker Media, will now oversee global CBS Interactive operations. Clicker.com will join a CBS roster of sites that includes CNET.com, TV.com, and Gamespot.com.

Also in CBS news, Sonya McNair has been named head of comms for CBS News. She will oversee media and talent relations, as well as day-to-day PR and internal comms for CBS News, CBS Radio News, CBSNews.com, and the CBS News Polling & Survey Unit.

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Starbucks.

The new logo is meant to celebrate the company’s 40th anniversary. “Throughout the last four decades, the Siren has been there through it all,” Howard Schultz, Starbucks‘ CEO, wrote on the company blog. “And now, we’ve given her a small but meaningful update to ensure that the Starbucks brand continues to embrace our heritage in ways that are true to our core values and that also ensure we remain relevant and poised for future growth.”

Some of the comments on the blog praise the new logo, some don’t (a “gold card user” called whoever took the Starbucks name out of the logo a “bonehead”), and some used the logo as a segue to complain about other things. Your thoughts?

After the jump, Schultz explains the new logo in a video. Read more

President Obama has announced the list of intended members of the newly-established White House Council for Community Solutions. Alongside Jon Bon Jovi is MWW Group president and CEO Michael Kempner.

The President signed the executive order establishing the Council yesterday. Among its functions, the Council will make recommendations about how to engage individuals, state governments, and other organizations “to support innovative community-developed solutions that have a significant impact in solving our Nation’s most serious problems,” and highlight “best practices, tools, and models that are making a demonstrable positive impact in communities and fostering increased cross-sector collaboration and civic participation.”

Also on the Council are Paula Boggs, EVP and GC of Starbucks and Scott Cowen, president of Tulane University, among others.

Starbucks has set a goal to make all of its coffee cups (one billion per year, says the New York Times) recyclable or reusable by 2015. To start, Starbucks launched a six-week pilot program that collected 6,000 pounds (!) of cups from 170 cafes and other retailers in Toronto and remade them into items that can be used for eating and drinking, showing that it can be done.

A cup seems like a small item, but earlier this month, Kimberly Clark announced Scott Naturals Tube-free toilet paper, which removed the cardboard tube from the middle of the roll, ultimately reducing that bit of waste.

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Today, Edelman launched an integrated marketing unit that offers graphic design services, direct consumer advertising, event production and mobile marketing, and other branding and marketing services.

Called Ruth: Edelman Integrated Marketing (in honor of Ruth Edelman), the unit currently has 70 staffers and work will span across consumer, health, technology, and service industries. Talent for the new unit consists of in-house specialists as well as others selected from across the branding, advertising, and marketing industries. Ruth will work with existing Edelman clients and partner with new clients and companies. Clients include eBay, Pfizer, Samsung, and Starbucks. Offices are located in Washington D.C., New York, Seattle, and Chicago.

Ruth is the latest addition to Edelman’s list of specialty firms including MATTER, focused on sports and entertainment marketing and StrategyOne, Edelman’s research services business.

Starbucks CEO Howard Schultz, speaking yesterday at TheWrap‘s conference on media and the entertainment industry, TheGrill, discussed the coffee purveyor’s efforts in the digital space and how important it is to connect with customers through social media.

“If you give a customer an understanding of what your values are, and they share those values, and they believe it, they will pay a premium,” he said. Schultz also said the company was slow to get on their social media game. However, they’re now leaders in the space and just introduced a new contributor to its upcoming in-store digital network, documentary filmmakers SnagFilms.

“It has become paramount that brands understand that trust isn’t something you build through traditional marketing,” Schultz added. “You do that through integrating social and digital media. It is a science – as well as an art – to understand how to do this in a way that is authentic and genuine, and not just marketing.”

Starbucks VP of digital ventures Adam Brotman also spoke with Mediabistro about the new digital network, and will be speaking at the Think Mobile event in San Francisco tomorrow. Click here for more.

This Thursday, September 23, mediabistro.com and MobileContentToday will host the first Think Mobile event on the West coast. Taking place at UCSF in San Francisco, the event will focus on mobile marketing case studies, mobile video, and more. Starbucks‘ Adam Brotman, Anand Iyer from Microsoft, and Ross Rubin from NPD will be among the guest speakers on hand for the daylong event.

Click here to register.