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Posts Tagged ‘Stephanie Agresta’

Shorty Awards Are Open For Entries

Last night, the Shorty Awards, the annual honoring of the best and brightest in 140 characters, hosted a cocktail party where they announced the opening of the industry awards for entries. Among the categories: Best Use of Social Media in Real Life (“IRL”), Best Use of a Hashtag on Twitter, and a few new categories, like Best Social Media Manager.

The marketing jury, which judges the industry awards has also doubled in size. Among those on the list are Stephanie Agresta, Weber Shandwick‘s EVP, MD of social media; Andy Morris, founding partner at The Morris King & Company; and Ian Schafer, CEO of Deep Focus.

This is the fourth year for the awards.

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E-Commerce Offers A New Tool for PR Campaigns

“We never sell ourselves as money-making; it’s much more about exposure. We guarantee foot traffic,” Julie Mossler, Groupon’s director of communications, told mediabistro during an interview for a feature published last week focused on the use of Groupon in PR.

The new social nature of retailing is opening up doors for publicists and marketers who’d like to add an e-commerce element to their campaigns. Groupon has been used mostly by local companies, but there could be opportunities for national brands as well. The key to making an impact is “compelling content,” says Stephanie Agresta, EVP and MD of social media at Weber Shandwick.

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In Third Year, Shorty Awards Get Longer

Aasif Mandvi, host of this year's Shorty Awards

What a difference a year makes. Last year the Shorty Awards — dedicated to honoring the best producers of short, real-time content — had CNN anchor Rick Sanchez as host. This year, Sanchez is long gone from CNN, and in his place was Aasif Mandvi of the Daily Show.

The significance wasn’t lost on Mandvi, as the Daily Show was right in the middle of things when Sanchez was dismissed from CNN last fall. “You all must really hate Rick Sanchez,” Mandvi joked, insinuating it was a slap in the face for Sanchez to have someone  from the Daily Show hosting.

Mandvi also poked a bit of fun at the awards themselves, as he joked that they are “the most relevant awards show ever,” and said, “Let me be honest. I’m only here to increase my Twitter followers.”

That being said, in their third year, the Shorty Awards have only gotten bigger (and longer).

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An Evening in Blue

"Perspectives on Social Media" Book PartyStephanie Agresta and B. Bonin Bough spoke to the guests gathered last night at the Soho Trump hotel to launch their book Perspectives on Social Media Marketing. The event was hosted by Weber Shandwick.

Agresta recently joined the firm as EVP, MD of social media in the digital comms practice. Bough, a Weber alum, is global director of digital and social media at PepsiCo.

Roll Call: Changes at Porter Novelli, Weber Shandwick, Walt Disney, and More

Porter Novelli has restructured its global healthcare practice. Barbara DeBuono, the firm’s chief medical officer, will lead the practice as global director of health and social marketing. And there are four new hires in New York and London: Susan Hayes returns to the firm to serve as partner, managing the Novartis business; Cheryl Nifro joins as EVP to lead the Merck business; Kimberly Santiago joins the London office as associate director to handle men’s health brands; and Sarah Schapira joins the London office as account director to work on women’s healthcare brands.

Stephanie Agresta has joined Weber Shandwick as EVP, MD of social media in the digital communications practice. She was previously EVP and global director of digital strategy and social media at Porter Novelli. Her first book, Perspectives on Social Media Marketing, co-authored with PepsiCo’s Bonin Bough was released this month.

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Ad Week Social Media Panel: ‘This Isn’t Willy Wonka and the Chocolate Factory’

With the first day of Advertising Week drawing to a close, lots of people gathered for one of the final panel discussions of Monday afternoon: “The New Customer Engagement Model.”

On the panel: Stephanie Agresta, EVP of strategy and social media at Porter Novelli; Bonin Bough, director of digital and social media at PepsiCo; founder of Marc Ecko Clothing, Marc Ecko; and Garth Holsinger, business and global sales director of, a site that measures and ranks online influencers. The discussion was moderated by Coltrane Curtis, CEO of Team Epiphany.

The long and short of the discussion was that the new customer engagement model is social media. There was mention at the beginning of specifically targeting millennials, but that quickly went away and the discussion turned into a broader Q&A about how to successfully use the Web to engage with audiences. Read more

PressLift Partners With Porter Novelli

First on PRNewser: PressLift, a multi-media press release offering recently launched by file sharing company, has partnered up with Omnicom-owned Porter Novelli.

The PressLift team has been aggressively courting PR agencies since the service’s launch, and hinted at a number of other agency partnerships in the works.

Steve Greenwood, creator of PressLift told PRNewser in a phone interview that agencies “helped us build the service.”

“There is value in providing tighter integration with agencies so they can offer the service more broadly with clients,” he said.

Stephanie Agresta, EVP of Digital Strategy and Social Media at Porter Novelli, called the deal a “real partnership,” not just “sell it and forget it.” Agresta is recommending Presslift to all Porter Novelli clients when appropriate. “We think it’s a very effective and time saving product,” she said.

In addition, PressLift has also partnered with Internet Week New York as the event’s official communication partner.

How to Get a Job in Social Media: Porter Novelli


We’ve noticed that in the advertising and public relations industries, agencies are increasingly on the lookout for professionals experienced in social media. We can argue the merit of who has social media expertise and who doesn’t later. For now we want to know: what are agencies and their clients looking for in this burgeoning field?

Over the next few days PRNewser and AgencySpy will run interviews with major agencies seeking social media hires. These are not exhaustive interviews, just 10 quick questions aimed at peeling the lid back. Hopefully the questions we asked will help you guide your career path, if social media is part of it. Today, an interview with Scott Grubin, chief talent officer at Porter Novelli.

PRNewser: What are the core skills of the social media staffer?

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Social Agency Mango! Marketing Launches with Consumer Brand Clients


Mango! Marketing officially launched this week with Deirdre Breakenridge and Jay Miletsky at the helm as president and CEO respectively, to offer “hybrid” social media PR and marketing strategy with the tagline “fueled by creative juice”.

Breakenridge is the co-author of “Putting the Public Back in Public Relations” with FutureWorks principal Brian Solis, and Miletsky is the author of ten books on including the upcoming “Perspectives on Social Media Marketing” with co-authors Stephanie Agresta and B. Bonin Bough .

Both Breakenridge and Jay, or Jason Miletsky were partners at PFS Marketwyse and were servicing clients together. According to Breakenridge, “after 15 years, we realized that the work we do now in social media and community building was far bigger than PFS, so we created Mango! to give our clients a hybrid approach to their communication programs–traditional media blended with social media channels.”

We’re not sure of Mango! Marketing headcount at this point though we know there are other permanent employees on board. The firm applies their four-part social marketing approach–MEG, The BIG3 (Facebook, LinkedIn, Twitter), DRIVE, and GO!–for brands such as Kraft, Hershey’s, Emerson, and Michael C. Fina.

Content Sharing Company Announces PressLift Beta has beta-released their first product for the PR industry, PressLift. The product is an application for PR professionals that enables content sharing, distribution and monitoring, among other features. VP of Applications Steve Greenwood said PressLift is, “the best possible service for [PR pros] to share multi-media information with an intended audience.”

The application’s official release will come on February 2nd, during Social Media Week in New York. PRNewser received a demo of the service, which has been in private beta for more than a month. has already partnered with agency Porter Novelli. PN’s EVP, Global Director, Social Media Stephanie Agresta told PRNewser, “we have been an active supporter in launching the product and are committed to using it for our content and for our clients.”

Steve Rubel, SVP, Director of Insights at Edelman Digital has also demoed the application and told PRNewser, “The biggest differentiator here is the feature set and the team’s track record for innovation. We’re excited about the potential for using it for virtual events.”

Those differentiators include the ability to customize embargo control as well as FTC guidelines within the application, which Agresta called, “huge.” “They’ve also been especially mindful of search engine optimization,” she said.

During the open beta period, each PressLift will cost $299, which is significantly lower than the $500 range at which the company originally told us they were considering pricing the service. will announce the complete pricing model at the official launch in February.

“It is important to realize the cost savings we are providing users who no longer need to involve IT with setting up ftp servers, deal with large attachments, emails frustrations and costs,” said Greenwood. Rubel said the price point is “attractive given the value.” recently hired Soraya Darabi, formerly manager of digital partnerships & social-media marketing at The New York Times, as product lead for PressLift.