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Posts Tagged ‘Steve Hardwick’

Hardwick Out At Fleishman-Hillard

Steve Hardwick

Steve Hardwick, president of Fleishman-Hillard‘s eastern region and GM of its New York office, is no longer with the company. He joined the firm last year from ad agency Grey Group. Besides these two titles, he also served on the firm’s Senior Management Committee, which handles the strategic direction of the firm.

PRNewser has received the following statement from F-H’s Jack Modzelewski, president of the Americas:

Steve Hardwick is no longer with Fleishman-Hillard.  For the immediate future, his duties as regional president for New York, Boston and Cleveland, and as general manager of New York, have been assumed by Jack Modzelewski, president of the Americas.   We have strong management teams in place in these offices, and we will continue to deliver the high level of service that our clients expect from Fleishman-Hillard.

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F-H Appoints Dale to New SVP Position

Fleishman-Hillard has named Richard Dale the firm’s SVP, senior partner, and director of strategic account planning for North America, a new position. In this role, he’ll work with leaders across the region — GMs, regional presidents, practice leaders, etc — to develop a strategic planning process for clients that will enhance program integration.

Dale joins from Leo Burnett, where he spent the last six years in Asia, first as director of strategic and engagement planning, then as chief planning officer of Leo Burnett Group China. He’ll now be based in New York reporting to Steve Hardwick, eastern region president, and Jack Modzelewski, president of the Americas.

In an email from Modzelewski, he tells us that Dale will be working with client relationship managers on “customized planning models depending on the needs and aspirations of each client” and will put his services to use for business development purposes.

Fleishman’s Dave Senay Is ‘Just Plain Optimistic’

We had the chance to sit with Fleishman-Hillard president and CEO Dave Senay while he was in New York for a visit to talk about this year and the next. Straight away, Senay talked talent; he said the firm brought on 100 people at the VP-level or above this year, a move he described as “strategic.”

“It opens doors to new thinking, new people, new clients,” he said. There’s also “new leadership in place in a dozen key markets and practice groups.”

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Survey: Only 24% Say They’d Trust Bloggers Who Write After Given Free Stuff; 19% If Blogger Was Paid

fleishman event 6.24.2010- small.jpg

Is your brand or agency working on a “blogger giveaway” program? It could be a good way to get the word out about your product our service, but will people trust the coverage if they know bloggers were incentivized to write? Not so, according to a new survey from Fleishman-Hillard and Harris Interactive.

PRNewser attended an event hosted by the agency last night in New York, where they released findings from their 2010 Digital Influence Index, a seven-country survey of 4,243 people between December and January.

Key findings from the research include:

More than half (53%) of the study’s respondents think others share too much information about their lives online, and only around one-third of Internet users find user-generated content interesting.

Across all countries in the study, an average 39 percent believe it is safe to communicate with others online, while only 19 percent think otherwise.

Seventy-six percent of consumers reported that they are less inclined to trust content written by a blogger who receives a free sample from a company they are writing about. Trust in blog posts by writers who are paid by a company to blog about its products or business is also low, with less than one-fifth of respondents reporting them as reliable.

75 percent of people surveyed said they view companies that microblog — sending short, frequent messages on sites like Twitter or status updates on social networks like Facebook — as more deserving of their trust than those that do not.

Internet use in China went from less than 1 percent of the population to more than 28 percent in the 10 years since 2000. This is the most rapid shift in communications and technology uptake in human history.

The Economist‘s Gideon Lichfield, who moderated the panel, said China is “almost a completely different planet” in terms of digital consumption. On a related note, Fleishman’s just hired New York GM, Steve Hardwick, also made an appearance and noted that he was only “16 hours into the job.”