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Posts Tagged ‘Steve Krakauer’

Roll Call: CNN, Disney/ABC, Porter Novelli, and More

Former Senator and U.S. ambassador Carol Moseley Braun

Former TVNewser editor Steve Krakauer has been promoted to CNN‘s senior digital producer in the U.S., a new position. He was previously digital producer for Piers Morgan Tonight. In this new role, he’ll lead social media activity across the network in an effort to attract and engage audiences. [via TVNewser]

Mirian Arias has been named VP of daytime communications at Disney/ABC Television Group, responsible for outreach on behalf of ABC Daytime, SOAPnet, and ABC Media Productions. She’ll handle the corporate and consumer PR matters, marketing, affiliate, and talent publicity.

Michael Goldberg has joined Porter Novelli as CMO and senior partner. Goldberg was most recently EVP and CMO of Zimmerman Advertising, another Omnicom firm, in Florida. He’ll be making the move to New York and start his new job in the beginning of 2012. PN has lost some business (including Gillette) and high-level staff of late, but says it has made gains in healthcare and food and beverage. [via Ad Age]

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Grading Obama: Five Down, One to Go

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President Barack Obama‘s five Sunday morning talk show interviews aired yesterday (after being filmed back to back from the White House Roosevelt Room on Friday). That leaves Obama with one major interview left in his latest media blitz: tonight the President will appear on “The Late Show With David Letterman.”

So, how did he do? The TimesAlessandra Stanley called the round of interviews a, “remarkable – and remarkably overt – display of media management.”

“He’s turning the presidency into an infomercial,” former White House speechwriter Matt Latimer told the New York Post.

The White House stood by their strategy. “In an increasingly fragmented audience that gets information from a number of different sources, putting a huge amount of his time behind one medium increases our ability to really break through and get a message out. The effect of one interview, given how rapidly the news environment moves, doesn’t last as long as it used to,” White House communications director Anita Dunn told the Washington Post‘s Howard Kurtz.

Mediaite’s Steve Krakauer reviewed each interview and said that CNN’s John King came out on top. “…many of the foreign policy questions gave the CNN audience a perspective not seen in the other three,” he said.

As is usual with any high profile interview, network PR teams rushed out transcripts with highlighted sound bites as early as Friday afternoon, hoping their respective interview would get the largest share of coverage.

Cataloging Hacks-Turned-Flack

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Journalists leaving their posts to take up careers in public relations is not a new thing, though it seems to be accelerating lately with the doom and gloom hitting the media business.

My co-editor Joe Ciarallo recently asked “Do Former Journalists Make Good PR Pros?” Most of the numerous comments offered a resounding yes, though most were in fact, former journalists. The writing, research, adherence to deadlines, dealing with a variety of people, are all important skills. Though, one agency head who requested anonymity said, “never ends well.” “Journalists would prefer to hang up on difficult clients. You can’t do that on this side of the fence.”

Moving from one side to another is both an interesting topic for PRNewser, and firmly fits mediabistro’s M.O. to help media people retrain, reinvent, and find the jobs they want.

Without further adieu, we’re adding a “hack turned flack” category to keep track of those who make the leap. I won’t go in to depth about the word “flack” though I don’t believe it’s pejorative, and hack-turned-flack is a lot catchier than journalist-turned-strategic comm consultant.

Here’s an alphabetical list of a few of the hacks-turned-flacks who have made the jump recently:

Dan Abrams, MSNBC anchor and general manager to found Abrams Research, then starting his own content play Mediaite with mediabistro’s Glynnis MacNicol & Steve Krakauer joining HuffoPo’s Rachel Sklar and the Daily Show’s Colby Hall on the masthead.

Chris Gaither from the Los Angeles Times, to Google corporate comm

Mike Hegedus, CNBC correspondent to McKinley Reserve

Keith O’Brien, PRWeek editor-in-chief to Attention

David Patton, WSJ.com to Waggener Edstrom’s Studio D division

Blake Robinson, founder of Crunchgear to MWW Group, on to Attention


Richard Wolff
, Newsweek to Public Strategies, Inc.

Photo credit: Me, wearing a fedora.

CNN’s Rick Sanchez Lets Loose on Fox News, Fox PR Responds

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CNN anchor Rick Sanchez may be most well known (to media and tech geeks, at least) for being an avid Twitter user and incorporating social media into his program. This past weekend, Sanchez used Twitter to take aim at Fox News with the following Tweets:

if i didn’t believe in doing right thing, i’d be rich anchoring at fox news

do u know how much money i’d make if i’d sold out as hispanic and worked at fox news, r u kidding, one problem, looking in mirror

Mediaite’s Steve Krakauer pinged the Fox News PR department, who provided the following response:

Everyone knows that Rick is an industry joke, he shows that he’s a hack everyday. And he doesn’t have to worry about working at FOX because we only hire talent who have the ability to generate ratings.

Well then. We’re not interested in the media cat fight aspect of this story, but are interested in the PR ramifications. As Krakauer states, “Sanchez is known for attention-grabbing comments and actions. But in the Twitter world, these types of comments are only exacerbated by the complete lack of network oversight. It’s doubtful CNN would have cleared these statements, but on Twitter, an oversharer like Sanchez can let his uncensored thoughts get disseminated to the public, and picked up immediately…”

TVNewser Knocks Out Jeremy Pepper in Blog-Off

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NBC is pitting blogger vs blogger for a chance to join the cast and crew of “I’m a Celebrity…Get Me Out of Here” in Costa Rica for a chance to…err, work for NBC for free and blog the behind the scenes happenings.

So far blogger trumps PR pro, as mediabistro’s own Steve Krakauer survives round one with a post about shrieking bullet ants and parasitic botflys (they lay eggs under your skin!), while Boingo Wireless’ PR guy Jeremy Pepper went with an inside look at his beauty products.

Despite the obvious attraction of the stingiest ants on earth vs. what’s inside Jack Black moisturizer, we expected Pepper to put up a hard fight given the savage nature of PR people when faced with a contest they can game.

“I’m a Blogger…Get Me Out of Here!” heads to round two, with eight bloggers remaining.

PRNewser on mediabistro’s Morning Media Menu

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I joined TVNewser’s Steve Krakauer and FishbowlNY editor Glynnis MacNicol to talk a little shop this morning on the Morning Media Menu podast. We talked about the Domino’s pizza damage control story and the CEO’s “overcooked” response, the search for an all-encompassing reputation dashboard, and of course, Ashton Kutcher beating CNN in the race to amass a million followers on Twitter.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321 on weekday mornings at 9 AM.