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Posts Tagged ‘Steve Kroft’

Obama Will Risk Overexposure to Reach the People

Over the weekend, we gave you a sneak preview of President Obama‘s visit to Steve Kroft and 60 Minutes. Our colleagues at TVNewser have the complete hour-long interview, which includes a question about the criticism President Obama has gotten for appearances on TV shows that range from news programs to The View. Kroft says that some think it trivializes the presidency.

“It used to be a president could call a press conference, the three major networks would come, he’d talk to them, and you pretty much reached everyone in America,” the President responds, adding that viewers have fragmented across a variety of information sources.

“I’ve got to adapt the presidency to reach as many people as possible in as many settings as possible so they can hear directly from me.”

Click here for the entire interview.

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Obama Explains Communications Failure on ’60 Minutes’

The Democratic party and the White House are dealing with the fallout of the midterm election “shellacking” this week, which if you’re an Obama supporter, you can chalk to a significant failure in explaining the mission.  Whether it is letting the tax cuts expire, TARP, the stimulus package, and the smaller whack-a-mole misinformation flare-ups such as the supposed $200 million per-day pricetag on the trip to India, Obama Comm is having trouble taking control of the narrative.

Tune in tonight to see the President address the perception problems himself on 60 Minutes. “I think that, over the course of two years we were so busy and so focused on getting a bunch of stuff done that, we stopped paying attention to the fact that leadership isn’t just legislation. That it’s a matter of persuading people. And giving them confidence and bringing them together. And setting a tone,” he explains to  Steve Kroft.

[via Yahoo!  The Upshot]

’60 Minutes’ Correspondent Steve Kroft: ‘We’re Not Going To Be Pushed Around By Publicists Any More’

Kroft, Steve.jpg

In his many years with CBS’ “60 Minutes,” correspondent Steve Kroft has learned not to play ball with PR handlers, he says.

Now, the show and its producers are taking a stand. Says Kroft in an interview with Marketwatch’s Jon Friedman:

We’re not going to be pushed around by publicists any more…We’re not interested in giving people publicity if they’ve got something to promote.

Read the full interview here.