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Posts Tagged ‘Sunshine Sachs’

17 Firms That the New York Observer ‘Top 50′ List Missed

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Ye Olde New York Observer is known to be a publication that’s relatively friendly to PR pros who aren’t named Mark Penn. One prominent executive regularly publishes op-eds in its pages!

In case you missed it, the paper revealed its list of The Big Apple’s Top 50 PR Firms yesterday. The feature was extensive; beyond the basic list it included a “9 people to watch” slideshow and other little profiles shedding a bit of light on the people who make this industry run.

For the record, everyone who made the list deserves a spot on it. The people of #1 pick Sunshine Sachs always invite us to their holiday parties.

Still, this being a list, it did fail to mention a few worthy firms…sort of like those SEO trick “top entertainment PR” posts that show up in our Google alerts every week.

Back in September, we thought of a few people off the top of our heads who didn’t make the Business Insider “top tech firms” list. Now let’s do the same for the Observer group.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

White House Expands on Anti-Sexual Assault PSA Campaign

The mid-terms may have turned decisively against the Obama administration, but that doesn’t mean that any of its initiatives — the ones that don’t require congressional approval, at least — will slow down.

One of those initiatives is the “It’s On Us” PSA campaign that aims to encourage Americans to take action to prevent sexual assault. The first spot in the series appeared in April, and a second one, created by ad agency Mekanism and promoted by Sunshine Sachs, hit our inboxes back in September. The second chapter featured an all-star cast of celebrities calling upon the public to take a pledge and make a “personal commitment to help keep women and men safe.”

The newest video is less impressive in terms of its cast but more direct with the message:

We like the work, which keeps things simple and direct in aiming at a very specific audience.

But we do wonder whether — as in the case of the recent NFL-approved anti-domestic violence PSA — this important message will go unheard amidst the politics-as-usual noise.

Sunshine Sachs Names Two New Partners

PrintFor only the second time in its 23-year history, Sunshine Sachs is expanding its leadership team by elevating two longtime employees to partner status.

Heather Lylis and Keleigh Thomas Morgan will join principals Shawn Sachs and Ken Sunshine as the firm’s third and fourth partners.

Morgan, who began working at the firm’s New York office in 2004 after roles at Nike Communications and Mirimax, previously held the title of senior vice president and ran the firm’s recent L.A. expansion. Lylis, a veteran of Solomon McCown & Company who has spent the past ten years with SS, “played a large role” in the 2013 opening of SS’s Washington, D.C. wing.

Official statements after the jump.

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Spin the Agencies of Record

Nope. Not that.

“My first job was in retail at the age of 14, and I have worked in the industry ever since.” – Rachel Roy

The National Retail Federation has retained digital agency Rain (PR AOR Sunshine Sachs) to create digital shorts for its industry campaign site This Is Retail. The purpose of the campaign is to convince young people that a career in retail doesn’t necessarily mean working the register for $10 an hour.

NRF SVP Bill Thorne says “We want young people to think retail when they are on the job hunt”, because the booming industry truly does need more employees at a time when jobless rates for young grads are near record highs. The videos are clever (watch one after the jump), but good luck getting young folks to say “Hell yeah, I work in retail!”

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How to Use Facebook’s Graph Search as a PR Tool

Photo courtesy of AP/Jeff ChiuA while ago we posted on how Facebook‘s newfangled “graph search” setup could help PR pros and marketers more effectively push their clients’ content to the general public and conduct market research. But here’s something we never thought about: what if graph search could double as a media contact database?

We recently spoke to Peter Axtman of Sunshine Sachs to learn how he used graph search to score a big PR win for a client with a very specific target audience.

Axtman was working to promote a client called Playground Sessions, an instructional app-maker that is “like Rosetta Stone for piano”. Axtman told us that, though the client had received some “mainstream tech coverage“, he “wanted to talk to niche piano publications” that might appeal more explicitly to the client’s target audience — people interested in learning to play piano or improve their form without in-person training.

So he turned to graph search with surprising (and encouraging) results.

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Free Drinks for the Entitled via Sunshine Sachs

As they do each year, the folks at Sunshine Sachs–the biggest firm with no public profile–used a news tie-in as the hook on their holiday invite: “100% of you are invited | 47% of you like free alcohol enough to come”.  Six years after this blog began, Ken Sunshine and his partner Shawn Sachs still don’t have a website–and only the latter Tweets sporadically.

‘Tis appropriate that the firm with Democratic party roots chose to use the Mitt Romney hook as its own, though we hear the current client base is fully diversified to extend beyond the original politics-and-celebrities two-step.

And as is tradition, every member of the staff gets to invite who they want–and receives a mention on the invitation. Some quick math tells us the firm is indeed still growing. This year they’ve added 14% to the headcount. Not bad considering the invite showed 50 percent and 29 percent growth in 2010 and 2011 respectively.

Sunshine Sachs: Fans “Earn” Tix to Neil Young Charity Gig

Wailin'Principals at big-time NY/LA-based PR firm Sunshine Sachs don’t like to bring too much attention to themselves, but that hasn’t stopped them from scoring great headlines and sponsoring A-list events with a focus on noble causes like, say…reducing poverty rates around the world. (Did you know that more than 1.3 billion people across the globe live on the equivalent of $1.50 a day? We need to get out more.)

The firm’s latest announcement is significant in a couple of ways. They’re publicizing a massive September 29th concert in Central Park with headliners Neil Young and Crazy Horse, Foo Fighters, and The Black Keys, but the details of the event are even more interesting: As reported on the Huffington Post, the show’s 54,000 tickets will not be available through the usual channels. Fans will have to “earn” their way into a raffle by downloading an app from the Global Citizen website and accumulating points by performing acts like donating to charities, signing petitions, or sharing information about global poverty on social media channels.

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Three Ways To Prepare For The Possibility Your Campaign Goes Viral

With Jason Russell, the co-founder of Invisible Children, (hopefully) resting after an episode that his wife says was “brief reactive psychosis,” the Kony 2012 campaign rolls on. Today we have word from CEO Ben Keesey and director of idea development Jedidiah Jenkins that a sequel is coming next week, which will provide an update on the LRA and the conditions on the ground in the places affected by its heinous acts.

This time around, with some help from the PR firm Sunshine Sachs, the group will likely be ready for any questions, responses, backlash, and positive reactions to the video.

Let’s hope no one is running around asking publicists and marketing pros to whip up a viral campaign. But sometimes, whether we expect it or not, that’s exactly what happens. Kony 2012 is the most viral video in history, so that sort of situation is unlikely to be duplicated for a long while. Still, after the jump, we have three tips to help campaigns of all kinds prepare for the possibility of spreading quickly, far, and wide.

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For Valentine’s Day, How About a Card from ‘Downtown Abbey’?

Valentine’s Day cards abound! Check out a few here, based on some of your favorite TV shows. Or what about this card at left, care of the hit show Downtown Abbey? Oh, what.

According to an email pitch Mediabistro got from Sunshine Sachs, everyone can celebrate this day of love with lots of free e-cards. The pitch gave a special shout out to a card based on the popular PBS program. Subject: “Paperless Post does Downtown Abbey.” Only problem is the show is called Downton Abbey. We’ll assume they’re just not fans of Masterpiece Theater or witty British dowagers.

And also, the pitch came with some info that had been intended for a reporter at the New York Post.

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