Each year, many (many, many) stories are written about the skyrocketing prices for advertising during the Super Bowl, March Madness, World Series, on a NASCAR hot rod and on and on the list goes. As valuable as these captive audiences are, it looks like the folks selling this ad space may be taking the price tags a bit too far. Marketers “warn a ‘day of reckoning’ is coming when Madison Avenue will just say ‘No’ to hyper-expensive sports programming.” Oh snap.
Panelists speaking at the 2014 IMG World Congress of Sports caution that the high costs for running an ad during these events is eating away at more and more of their budgets. As a result, marketers are seriously considering finding other, more economical ways to reach audiences. Seriously. They’re not even joking!
That’s where you come in, public relations.