The CW (formerly known as the WB because initials are good) isn’t exactly known for “quality programming” lately. Back in its heyday, the network was populated with Gilmour Girls, Steve Harvey, the Wayans family (and Jamie Foxx), and Dawson’s Creek.
Today, not so much. One of its breakthrough-ish hits has been Supernatural.
So, it’s the summer doldrums and the network is in need of an idea to resurrect its viewing audience and maintain its interest in the show. “Good audience. Good show. Good material. Eureka!”
And then, the network discovered the dark side of Twitter.