Meetings, tweeting, brainstorming, open floor plans. How much of your work in PR is done alone? From workplace trends in the past 20 years, one would guess very little. This “groupthink,” or herd-style working, could be leading to less creativity, says one author.

Susan Cain, who wrote Quiet: The Power of Introverts in a World That Can’t Stop Talking cites Apple’s Steve Wozniak and Isaac Newton as two famous loners who  prove her point. Some people can be friendly but just don’t like being part of a crowd. They need alone time to recharge. Quiet time, without jabbering or constant interruption, is when they do their best work. Not that I’m projecting or anything.

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