We recently had the opportunity to speak with Susan Young: journalist, media veteran, regular contributor to PR Daily, founder of media training firm Get in Front Communications and author of the new e-book The Badass Book of Social Media and Business Communication.
We discussed the rapid changes in the communications business and the steps PR professionals must take to stand out in this brave new social world.
Why did you write this book and how do you feel it can benefit PR professionals?
I worked as a radio news director and reporter for 10 years. I know what’s newsworthy, what makes a compelling story and how to present it. I also worked for New Jersey Governor Christine Todd Whitman in the office of radio and television before starting my own PR/communications training company.
There have been so many questions flying around the industry and the market, especially from people who are relatively new to the field. I wrote the book to answer these questions.