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Posts Tagged ‘Susan Young’

Interview with Susan Young, Author of ‘The Badass Book of Social Media’

We recently had the opportunity to speak with Susan Young: journalist, media veteran, regular contributor to PR Daily, founder of media training firm Get in Front Communications and author of the new e-book The Badass Book of Social Media and Business Communication.

We discussed the rapid changes in the communications business and the steps PR professionals must take to stand out in this brave new social world.

Why did you write this book and how do you feel it can benefit PR professionals?

I worked as a radio news director and reporter for 10 years. I know what’s newsworthy, what makes a compelling story and how to present it. I also worked for New Jersey Governor Christine Todd Whitman in the office of radio and television before starting my own PR/communications training company.

There have been so many questions flying around the industry and the market, especially from people who are relatively new to the field. I wrote the book to answer these questions.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Media Relations Tips for the Holiday Week

It’s almost the 4th of July! Hip hip hooray! Except you have a client that wants media results and they don’t give a flying fig about the nation’s independence. Boo.

So what’s a PR to do? In today’s guest post, Susan Young offers up some suggestions. Young is the president of Get in Front Communications who has also written for Ragan’s HR Communication. Get five tips for securing a holiday media hit after the jump.

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