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Posts Tagged ‘Synaptic Digital’

Roll Call: Edelman, INK & ROSES, Synaptic Digital, and More

Edelman announced that Sonia Sroka has joined the firm as executive vice president and group head in the New York office, where she will provide expert counsel to clients across the Edelman portfolio in order to reach diverse multinational and multilingual audiences. Sroka will also participate in Edelman’s US Multicultural and Diversity Task Force.

PR Week recently named Sroka one of its “40 Under 40: Rising Stars”. In her previous role as a senior vice president at Porter Novelli, she established a multicultural marketing group with an emphasis on the burgeoning Hispanic market, managing global brands such as Procter & Gamble’s Gillette and Crest as well as Sony PlayStation, Hewlett Packard, Bayer, Microsoft and McDonald’s. (Release)

INK & ROSES announced that Amy Wein has joined the agency as senior vice president. Formerly SVP of PR and Social Influence at Mullen, Ms. Wein comes to the agency with 15 years’ experience developing strategic media and brand building campaigns. In her new role, Ms. Wein will be responsible for overseeing strategic planning and program development across several agency clients. Prior to joining INK & ROSES, Ms. Wein developed and executed campaigns across mass and prestige channels on behalf of L’Oreal, Avon, Proctor & Gamble, Henkel, Hain Celestial Personal Care, Johnson & Johnson and others.

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Tech Round Up: No More Kodak Cameras, Klout Mobilizes, Thenewsmarket Moves To the Cloud

Content provider thenewsmarket.com has received a big makeover, moving a lot of its storage to the cloud for faster downloads, says its maker Synaptic Digital. Both journalists and brands can access the site for video, B-roll, and other content from all over the world. The content covers the gamut, from former Taliban on peacekeeping missions, to earning reports and Super Bowl highlights.

In a strange bit of irony, the company that invented digital cameras in 1975 has announced it will stop producing digital cameras and digital photo frames in an effort to become solvent. Kodak filed for bankruptcy protection in January and is struggling to stay afloat.

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Research: Earned Content + Paid Content = PR Success

Research conducted by Synaptic Digital and WPP’s Kantar Video found campaigns that bring together both earned media, such as editorial coverage, and paid media, such as advertising campaigns, generated the most positive responses from both men and women.

The companies surveyed 1,800 men and women that were divided into six groups. Some were exposed to paid media, some to earned media, some to all, some to none. The videos used was from a major automaker.

Ultimately, the mix of earned PR and paid placements got the best response.

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Roll Call: Weber Shandwick, Carmichael Lynch Spong, IHI, and More

Angela Wonson has joined Weber Shandwick as EVP of healthcare media. She will be based in New York, reporting to Barbara Box, president of the New York and Chicago healthcare practice. Previously Wonson was SVP of the national health media practice at Edelman. Wonson has 20 years of experience including comms work at NBC and other organizations.

Angela Miller

Carmichael Lynch Spong has added two to its staff. Angela Miller has joined the New York office as senior counselor working on media relations strategy for clients Trane and Sherwin-Williams. Prior to joining the firm, she was an account supervisor at Fleishman-Hillard.  And Meredith Kisch has joined as senior media relations manager working with Martek Biosciences, H&R Block, and Lutron. She was previously a senior account supervisor at Hill & Knowlton.

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Synaptic Digital Launches MediaCentre

Synaptic Digital has launched MediaCentre, a digital content aggregator that allows users to bring together press releases, videos, social media site updates, and other information through a single site. According to a press release quote from CEO Jim Lonergan, MediaCentre is the first product launch since The NewsMarket and Medialink merged last year. Features include the “Social Mash-up Panel,” which aggregates social media sites, and the “All Media Panel” that stores video, image, and audio files.