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Posts Tagged ‘Syracuse University’

Spin the Agencies of Record

HP executive chairman at home on a Mac. Oopsie! Photo: Reuters

Makovsky + Company is talking up its Q3, announcing that it added nine clients to its roster during the period. Among the new clients are Ipsen, an international pharmaceutical company, for corporate and product comms; Symphony Financial Partners, an alternative investment company focused on the Asia-Pacific region, for reputation management and other PR services; and Stroz Friedberg, a digital risk management, for awareness-building efforts.

Hewlett-Packard (HP) has made cutbacks in its agency roster, according to the Holmes Report. The publication reports that Bite Communications and Weber Shandwick are no longer working with the company. HP just forecast a miss in analyst expectations for this quarter and the full year. A spokesperson said they “consolidated” their agencies, Weber confirmed it no longer works with the company, Bite didn’t comment. Burson-Marsteller may now add corporate work to the tech services they’re already providing, Holmes continues. B-M wouldn’t comment either.

Pest control company Truly Nolen has chosen Cramer-Krasselt as AOR after a competitive search. Services will include branding, media buying, PR, and social media services.

PRWeek reports that Syracuse University has hired Paul Verbinnen, co-founder of Sard Verbinnen & Co. to help deal with recent allegations of sexual assault against a former ball boy.

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In PR, Women Outnumber Men But Men Still Earn More

According to Public Relations Society of America (PRSA) numbers quoted in a Ragan.com story titled “Women Dominate the PR Industry: Why?,” nearly 85 percent of PR practitioners are women. And 73 percent of PRSA’s membership, which totals 21,000, are women.

Brenda Wrigley, chair of the PR department at Syracuse University, thinks the number of women in the industry is commensurate with the skills that women acquire during their college studies. Many women major in areas of the humanities and skills like writing, presentation, and event planning are right up their alley.

Still, there are inequalities. Women earn less than men, the story says, and 80 percent of top management is male. While the story notes that women are starting to make inroads into the top ranks, it also says that some are making a concerted effort to recruit men.

Why do you think women gravitate to PR in such overwhelming numbers?