Olive Garden has a plan to turn around its lagging fortunes: the chain is bringing tapas to its menu in an effort to reach millennials. The OG (as I like to call it), which normally specializes in neverending meals is now betting that the exact opposite — small bites — will bring in the younger crowd and more profits. The company says its been testing the tapas in Atlanta, Los Angeles and Grand Rapids, MI and, so far, in three random places, they’ve been well-received.
The restaurant is normally the place for families and older diners. Olive Garden has run on tough times as more people opt for fast food because of the recession and competition from other chains like Applebee’s and Outback heats up. Those restaurants have been introducing low-priced menu options and alcohol-fueled parties to get the young diners in the door.
So of all things, one wonders why Olive Garden would go for small plates to remedy its problems. They say tapas make it easier for the youths to text and eat at the same time. Oh geez.