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Posts Tagged ‘Tampa Bay Times’

PR Fail: Report Names ‘America’s Worst Charities’

For about 70 cents, you can buy a soda (regular or diet)...

For about 70 cents, you can buy a soda (regular or diet)…

No industry relies more heavily on the public’s good will than the non-profit sector, which ostensibly exists for the sole purpose of serving the greater good. For this reason, inflammatory reports about how some of America’s biggest charities spend their money present professional and ethical challenges for crisis comms experts.

50 foundations around the country desperately need some good PR right now after a joint project by the Tampa Bay Times, CNN, and The Center for Investigative Reporting named them among the worst in the country for doing little beyond “turn[ing] donations into profit.”

The saddest part about this story is the fact that most of the groups on the list claim to support children, veterans, cancer victims, and public servants like cops and state troopers. We’d like to think that Americans will be quick to punish any charity suspected of exploiting sick kids.

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Florida Gov Bought a Rescue Dog for His Campaign, Then Replaced It

Politics is a slick business. We know this, you know this…everybody knows this. But a little bit of investigative reporting by the Tampa Bay Times that exposed a few poorly planned moves on behalf of Florida governor Rick Scott reveals the kind of weird PR that we’ve unfortunately come to expect from our elected officials.

Mr. Scott wanted to improve his image in the eyes of Florida voters during his gubernatorial campaign, so he bought a rescued Labrador retriever. After he won the election, he did what any responsible dog-lover would do: he returned the lab to its previous owner. Wait, what?

Scott didn’t just buy the dog:

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