How does a PR rep handle the conflict inherent in representing The Alliance for Northwest Jobs and Exports, an organization created to increase coal exportation in the northwest US, with a history working for the EPA? The two organizations could not be more ideologically opposed to one another.

In this extremely off-the-record clip, Edelman VP Lauri Hennessey tells coal industry marketers how she navigates around the issue by using her EPA past to convince environmentally concerned audiences that more coal exports would not contribute to climate change. A couple of things are clear:


The clip may be a hit piece, but it’s also a revealing look into the way spin works in one particular case.

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