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Posts Tagged ‘The Avengers’

Avengers 2: Age of Ultron Trailer Leaks; Marvel Embraces Crisis

ultron avengers

Hell hath no fury like a Comic Con nerd bent on finding a trailer and leaking it.

This has consistently been the plight of Stan Lee and Marvel Studios — how to protect the brand from making a movie public before the marketing campaign is ready. Granted, it’s only a week early, but is nothing sacred, people?!

Marvel Studios was forced to release the official trailer (in all of its glorious HD viewing pleasure) thanks to some troll out there with too much time on his hands who somehow posted the video. Many companies would have flipped out, but it takes a superhero to embrace a crisis…fittingly, Marvel did just thatRead more

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Joss Whedon Preemptively Apologizes for Making a ‘Mess’ of Seoul During Avengers Filming

Why Joss Whedon Is Already Apologizing for The Avengers_ Age of UltronLike we needed another reason to consider Joss Whedon a class act.

If you’ve ever lived in a city that was taken over by a film crew, you’re well aware of the headaches involved — celebrity sightings never seem worth the extra-long commute, the complete lack of access to your favorite coffee shop, or being treated as though you’re the outsider and the one in the way.

Even just an acknowledgement or a thank-you from someone involved in the filming might make up for it, but when does that ever happen?

It just did.

Filming for the new Avengers flick is set to begin in Seoul, Korea on March 30, and before his cast and crew swoop in and disrupt the goings-on of the city’s residents, director Joss Whedon released this preemptive video apologizing for the “mess” the process will inevitably make of the city. The tone of the video comes across as genuinely gracious, grateful, and appreciative of not only the city’s cooperation with the filming, but appreciative of the city itself, which Whedon seems excited to portray to an American and world-wide audience. Read more

Mark Ruffalo Wants The Hulk to be Green in More Ways than One

Happy-Hulk-Mark-Ruffalo-The-AvengersHulk smash global warming?

He will if Mark Ruffalo has anything to say about it.

After talking about his film Infinitely Polar Bear at the Sundance Film Festival, the actor shifted gears and began discussing weighty topics like fracking, sustainability and environmental change. He went on to express his conviction that he, as a celebrity, has an obligation to use his fame to make a difference by spreading an eco-friendly message, saying:

“As artists we have an ability to reach a lot of people in a deep way, and we have a responsibility…What we have to do as storytellers is to take science and make it relatable…I think we have to tell the story of the positive and what we’re going to try to do. Give them alternatives but don’t make it a polemic.”

When asked about working such a message into a larger blockbuster like The Avengers, Ruffalo said: Read more

Marvel Comics Will Be Your King of All Media

Among the many “thought leaders”, “social media influencers” and hopeful startup owners attending this year’s South by Southwest Interactive Festival, one very established brand stood out: Marvel Comics.

Marvel owns some of the hottest movie properties around, but Hollywood blockbusters aren’t enough to preserve the brand in an era of diminishing returns for all corners of the publishing world. So what does Marvel plan to do to expand? Quite a bit, actually.

First, the company offered free digital versions of the first issues of top titles like X-Men, The Avengers and The Fantastic Four for a limited period ending today (hint hint). The purpose of this move was to familiarize more people with the beginnings of these timeless stories, but as an added bonus they may help everyone forget the terrible casting of Jessica Alba as Mrs. Fantastic. The rest of Marvel’s brand reinforcement (don’t say “rebranding”) strategy also focuses heavily on the digital sphere: The biggest single step forward may be the launch of the Marvel Unlimited app, a tool to help mobile fans read their favorites without having to worry about the stupid Flash player screwing everything up. Calls to action? Check. User friendly? Check.

Marvel also has some unique digital-only projects in the works.

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Joss Whedon: A Vote for Romney is a Vote for the Zombie Apocalypse

Celebrity endorsements are par for the course during election season, and they generally tout the usual things about a famous person’s favorite candidate: that he or she will improve the economy, uphold social values, bring stability and security to the country, etc. But Joss Whedon, director of The Avengers and Buffy the Vampire Slayer, takes his anti-Romney video in an entirely different direction. While he disagrees with Romney’s policy proposals, the real reason he doesn’t want Romney in the White House is that he’d rather not see the country (and the world at large) dissolve into the chaos and bloodshed of a zombie apocalypse.

How exactly does Whedon, a self-described Liberal, envision a Romney White House enabling hordes of the undead to wreak havoc on the country? Here’s how he sees it: “Romney is ready to make the deep rollbacks to healthcare, education, social services, reproductive rights that will guarantee poverty, unemployment, overpopulation, disease, rioting — all crucial elements in creating a nightmare zombie wasteland.”

In an apparent dig at Romney’s affluence, Whedon goes on to point out that “money is only so much paper to the undead. The one percent will no longer be the very rich; it will be the very fast.” But he does assure us that Romney is ready to “face a ravening, grasping horde of subhumans, because that’s how he sees poor people already.” Well, that’s a new take on Romney’s unfortunate 47 percent comment, isn’t it?

With only one more day before the election, we imagine Joss Whedon would urge you to watch the below video and consider the real issues at hand — not the economy or social values, but whether you have enough canned goods, weapons, and martial arts training to withstand the (potentially) impending zombie uprising.

Marketing Lessons Learned From The Record-Breaking Success of ‘The Avengers’

The Avengers broke a box office record this weekend, debuting with $200.3 million in sales. Just as The Hunger Games’ success was, in part, due to the extensive marketing campaign prior to the film’s release, industry watchers say The Avengers can also credit the marketing effort for the stellar outcome.

“They combined traditional marketing — TV spots, trailers — with plenty of outreach on Facebook and Twitter. Marketers will be studying this for years to come,”’s Phil Contrino tells

Though the box office outcome gives Disney a reason to smile following the John Carter disaster (which will very likely be studied as well), there are some people who found reasons to complain.

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We Will Be Inundated With Movie Marketing Forevermore

Still smarting from the huge losses tied to the film John Carter, Disney is now banking on The Avengers, the Marvel comic hero extravaganza that opens May 3, but had its Los Angeles premiere last night. And unlike John Carter, which can attribute its losses, in part, to the marketing effort, Disney is backing this film up with promotional power.

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