Hell hath no fury like a Comic Con nerd bent on finding a trailer and leaking it.
This has consistently been the plight of Stan Lee and Marvel Studios — how to protect the brand from making a movie public before the marketing campaign is ready. Granted, it’s only a week early, but is nothing sacred, people?!
Marvel Studios was forced to release the official trailer (in all of its glorious HD viewing pleasure) thanks to some troll out there with too much time on his hands who somehow posted the video. Many companies would have flipped out, but it takes a superhero to embrace a crisis…fittingly, Marvel did just that. Read more