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Posts Tagged ‘The Consumerist’

Olive Garden’s Comped Receipt PR Win: Real or Fake?

Social media has recently taught us that restaurant receipts, when posted and shared online, can provide brands with a lot of press that can be either very good or very bad. This week The Consumerist asks: are some restaurants now attempting to hijack that trend by posting complementary receipts online themselves in the hope of earning some great PR? Here’s the Reddit photo that prompted the question:

Notice that every item has been comped. According to the user’s story, he was out for dinner at Olive Garden when his three-year-old daughter responded to the restaurant manager’s “how is everything” query by telling him that her grandparents’ house had just burned down. The manager then effectively gave the party a free meal. Sounds like great customer service, right? Maybe not.

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PR Fail: Sears Provides Loyal Customers With Useless Coupon

Sears couponEarlier this week The Consumerist blog highlighted a very poorly planned promotional effort from struggling retailer Sears. It’s fairly simple, really: Sears “thanked” customers for choosing to use its auto center with a coupon good for $5 off any purchase of $25 or more. Sounds good enough, right? But the whole thing gets problematic when the customer begins reading the fine print and comes across this list of products to which the discount does not apply:

  • Clearance and closeout items
  • Special purchases
  • Everyday great price items
  • Introductory offers
  • Land’s End merchandise
  • Levi’s
  • Items from Sears fan shop
  • EMC outerwear

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