With the embargo imbroglio a thing of the past and the opening day pushed up to tomorrow, The Girl With the Dragon Tattoo is officially everywhere. However, according to New York magazine, there is concern that the movie won’t attract the female audience that has made the books so popular. Polls show that while awareness of the film among women is high, the percentage who actually plan on watching the movie is much lower.

Marketing execs have chimed in on the issue, with a couple focusing on the nature of the violence against women that the film depicts. One exec tells New York, “Hyper-realistic violence against women is very different from the average horror movie.” Another exec focused on the dark marketing posters.

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Rooney Mara and Daniel Craig in David Fincher's 'The Girl with the Dragon Tattoo' Photo: Merrick Morton

Gasp! The New Yorker has broken an embargo on its review of The Girl With the Dragon Tattoo, the much-anticipated David Fincher version of the crazy-popular book by Stieg Larsson.

IndieWire has the email chain between New Yorker reviewer David Denby and the film’s producer Scott Rudin, which you can read here. Rudin also contacted other reviewers urging them to stick with the December 13th run date.

In a nutshell, the end of the year is crunch time for reporters on the movie beat because so many films come out at once in order to be considered for awards season. In an effort to fit everyone’s schedule, Dragon Tattoo was specially screened by the NY Film Critics Circle (Denby is a member) earlier this month with a December 13 embargo date. The New Yorker has decided to run its review today.

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H&M (Swedish) has teamed with the folks behind the upcoming David Fincher film version of the Stieg Larsson book The Girl With the Dragon Tattoo (also Swedish), to create a “capsule collection” inspired by the lead character Lisbeth Salander. Surprising to no one who has either read the book or seen the Swedish version of the movie, there’s a lot of black involved. Still image here featuring the film’s costume designer Trish Sumerville, who created the collection.

[via NY Post]

The Muppets have masterfully parodied the trailer for the very grim-looking David Fincher version of The Girl With the Dragon Tattoo, injecting the cheerful faces of Jason Segel, Kermit the Frog, and Amy Adams in place of Dragon Tattoo‘s Daniel Craig, Rooney Mara, and various creepy folks skulking around in the icy tundra. THR brings up the fact that Dragon Tattoo is an R-rated movie and The Muppets is family fare. Thoughts?

The actual Girl With the Dragon Tattoo trailer is after the jump. I had the chance to see it on the big screen last night before watching Contagion (a very excellent, very scary movie); it’s both over-the-top and jarring. After the initial shock and awe of the clip, there was the hum of audience reaction and a few jittery laughs. But it also does the job. I’ll be watching this movie when it comes out around Christmastime. Happy holidays.

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Rooney Mara as Lisbeth Salander in the new version of 'The Girl With the Dragon Tattoo'

What began as news of a leaked trailer for David Fincher’s The Girl with the Dragon Tattoo has turned into an Internet-wide debate over movie-marketing gimmicks.

Uploaded to YouTube on Saturday by a European user identified only as “dobvlvstiuwir,” the allegedly bootlegged trailer was at first taken at face value, its appearance breathlessly reported by the media’s most reliable sources.

But by Sunday, after random oddities and inconsistencies led The Hollywood Reporter and CNN.com to suggest that the “leak” was actually a Millenium Triology-inspired publicity effort by the film’s creators, Columbia Pictures/Sony Films, those same sources jumped on the bandwagon. Throwing around words like “conspiracy” and “hoax” — to describe a movie-marketing campaign — even those questioning Sony’s black-hat promotional methods were at the same time fueling its movie tie-in concept.

*Update! The official trailer is now available and it’s after the jump!

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