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Posts Tagged ‘The Muppets’

The Muppets and Lipton Team Up to Make Life ‘More Tea’ (More Harmonious)

I always knew Kermit and I were soulmates.

If I attempt to start my day without my cup of tea, the whole world (and everyone and everything in it) seems utterly intolerable. But with a mug of that calming, revitalizing elixr in hand, all things are possible. And if the below cross-promotion for Lipton and the upcoming “Muppets Most Wanted” movie is any indication, Mr. The-Frog feels the same way.

The spot from London agency adam&eveDDB shows Kermit navigating a hectic, noisy, zany and muppet-filled New York City with harmonious ease, all because he knows that the secret to a balanced, calm, and happy life lies within oneself (and a steaming mug of Lipton tea).

I have to admit that the accompanying hashtag #BeMoreTea doesn’t quite make sense to me; I think the campaign is trying to make the word “tea” work as a synonym for “calm” or “harmonious,” but it just doesn’t quite seem to get there, and so the hashtag feels like it’s missing a word and should read something like #BeMoreLikeTea or #HaveMoreTea or something. That said, I get what it’s aiming for, and the whole thing is just too sweet and too much fun to knock too harshly.

Plus, it seems the age-old question of how Kermit could possibly tolerate the abrasive, self-absorbed, shrill Miss Piggy has finally been answered: his blood must be pure Lipton tea.

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‘The Muppets’ Parody Trailer: Loud Music, Jason Segel, In Your Face!

The Muppets have masterfully parodied the trailer for the very grim-looking David Fincher version of The Girl With the Dragon Tattoo, injecting the cheerful faces of Jason Segel, Kermit the Frog, and Amy Adams in place of Dragon Tattoo‘s Daniel Craig, Rooney Mara, and various creepy folks skulking around in the icy tundra. THR brings up the fact that Dragon Tattoo is an R-rated movie and The Muppets is family fare.¬†Thoughts?

The actual Girl With the Dragon Tattoo trailer is after the jump. I had the chance to see it on the big screen last night before watching Contagion (a very excellent, very scary movie); it’s both over-the-top and jarring. After the initial shock and awe of the clip, there was the hum of audience reaction and a few jittery laughs. But it also does the job. I’ll be watching this movie when it comes out around Christmastime. Happy holidays.

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