USA Today‘s editor John Hillkirk has stepped down to be senior editor of the paper’s investigative projects. And Rudd Davis, who joined the company last year as VP of business development, has been named president of the paper’s travel media division. [via Businessweek]

Muck Rack, which covers news from Twitter, has relaunched with the addition of Muck Rack Pro. Free for reporters and available by subscription for publicists, the service helps to organize and manage media lists, complete with social media info from networks like Google+ and Facebook.

The revamp of CBS’ The Early Show continues (sort of) with the announcement of a new name. Starting January 9, the program will be called CBS This Morning, which is what the show was called from 1987 to 1999. Were the ratings better with that name?

Crazy Don Imus took to his microphone to talk smack about the Fox News PR team. They took it in stride. [via TVNewser]

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Last week we wrote about The New Yorker‘s campaign offering fans who clicked the Facebook “like” button a chance to read a story by Jonathan Franzen that had been posted on the social networking site. Now, Business Insider is declaring the campaign a success by an even bigger margin than the 16,000 “likes” reported on Bloggasm. The magazine gained 17,209 “likes” by the time the story came down on Monday. And it got media hits in The Atlantic, Time‘s Techland blog, and other outlets and thousands of tweets.

But we’ll still keep an eye peeled for the next social media step from The New Yorker. This is definitely a win in the short run. Now that they’ve got all this attention, the question is: Can they keep it?

If you like The New Yorker, then you’re already getting the magazine and reading it’s stories, which are far wordier than most stories being published in major magazines today. (And in many cases far better. Seriously, The New Yorker can be unbelievably great at times.)

If you “like” The New Yorker, for a limited time, you can read a 12,000-word story by Jonathan Franzen (author of The Corrections and Freedom) titled “Farther Away” on Facebook. Content from The New Yorker is usually behind a paywall.

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