As we celebrate the Sunday evening birth of little Lorenzo Domenic LaValle, we’d like to take a moment to ponder the implications of our entertainment choices and their influence on the PR business–and our culture at large.

MTV’s “The Real World” began way back in 1992: Kurt and Tupac were still around, The Rachael wasn’t yet a thing and the reality TV landscape’s occupants were, on average, a little older and better behaved. What the hell happened?

Would anyone have ever guessed that a woman like Snooki would require the (considerable) skills of a publicist, much less develop into what we must call an enduring brand? The PR pros who’ve watched this multimillion dollar wreck* in action must have some questions about what it means for the future of their industry.

So: How has reality TV changed your business?

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