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Posts Tagged ‘The San Francisco Chronicle’

California to Google Barge: ‘Get off My Lawn!’

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Let no one accuse Google of being humorless. In November the company responded to rumors about the mysterious barge now floating in the San Francisco bay with the following statement:

“Google Barge…A floating data center? A wild party boat? A barge housing the last remaining dinosaur? Sadly, none of the above. Although it’s still early days and things may change, we’re exploring using the barge as an interactive space where people can learn about new technology.”

So…it’s like the digital Air and Space Museum?

We still have no specifics regarding the purpose of this massive metal husk, but the state of California’s decision to make Google move it ensures a new round of media attention as tech reporters everywhere continue to speculate.

It’s not really Google’s fault this time, though.

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Can PR Spending Predict a New Tech Bubble?

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Earlier this week the San Francisco Chronicle published a sort of insider’s perspective on how the state of tech PR could reveal a pending Silicon Valley “bubble”—and they asked a couple of our favorite contacts to weigh in.

Tech’s venture capital take in 2013 was its highest since 2001, leading some unnamed observers to both wonder whether there’s a new bubble approaching and, if so, when it might burst. As white-hot industries begin their rapid fall back to earth, PR budgets are usually the first to get cut—so market experts look to the communications industry for clues regarding the health of Silicon Valley at large.

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All San Francisco Chronicle Employees Will Learn to Master Social Media (or Else)

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That’s not quite what last night’s Mashable headline read, but we figured we’d dramatize it because clicks.

Speaking of clicks, most of the journalists we read are pretty good on social, but the San Francisco Chronicle apparently plans to begin putting all its reporters through “a startup-style incubator” that will teach them to master the digital world, increase traffic and, hopefully, stall that ongoing revenue slide.

We can feel worlds converging as we type this post…

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‘#SFBatkid’ Wins the Week for Make-A-Wish

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In a week filled with bad news and terrible behavior, it’s nice to end things on an inspiring note.

Five-year-old lukemia patient Miles Scott has thoroughly charmed the Internet thanks to the Make-A-Wish Foundation and the city of San Francisco, which transformed into DC’s Gotham today to fulfill his dream of fighting crime as his favorite super hero.

It was a collaborative production: Police closed off the roads so Batkid could arrive in his own Batmobile (a black Lamborghini outfitted with the appropriate decals), Police Chief Greg Suhr recorded a video calling for his help, and the San Francisco Chronicle ”planned to distribute special-edition newspapers with the headline, ‘Batkid Saves City,’ in Union Square, where a flash mob was set to gather”. Many of the people attending today’s event were volunteers.

More pics after the jump:

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PR Pro Turns a Wedding Ruined by the Shutdown Into a Big Media Win

This week, Joy Miller had a problem: her wedding was scheduled for Sunday at Yosemite National Park, and the government shutdown threatened to ruin everything. We’ll let her explain:


Sounds like a nightmare come true, right?

Enter Lara Miller, a freelance publicist based in San Francisco who handles media pitching for clients at Prosper PR. Joy and Lara have long been best friends, and Lara writes:

“Joy called me on Tuesday in tears.  She could barely get the words out about her wedding. I immediately went in my PR mode, told her not to worry that we WOULD find them a place and that I would get the media to cover it. From there it was a day’s work fielding pitch responses, venue calls, and offers for various services.”

As Joy told us today, “Lara’s been planning the wedding with me for a whole year, and she said ‘Trust me, I’ll make it happen; it’s what I do.’”

Behold the power of the press…

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The ‘NY Times’ is Tops on Twitter

With 3,062,437, The New York Times is the only U.S. newspaper with more than one million Twitter followers, giving it the number one spot on the list of top newspapers on Twitter, TheWrap reports. Second is The Chicago Tribune with 829,742 followers, followed by The Wall Street Journal with 748,933.

The NYT also launched a new Tumblr yesterday, and has installed a new paywall system.

The article also notes that The San Francisco Chronicle and New York Newsday both more than doubled their number of Twitter followers, and the large leap The Washington Post took.

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