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Posts Tagged ‘things we don’t know whether we like’

JustReachOut Thinks It Can Beat Your Startup Pitches

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This week, we’ve witnessed the further evolution of the “do tech startups even need PR?” debate.

Uber’s General Manager Chris Nakutis gave the concept a big thumbs down while contributor Paul Wilke of Upright Position Communications presented ways to try and dispel the sense of inherent distrust between the two parties.

Today, TechCrunch let us know that yet another company called JustReachOut wants to replace you(!) by making the email pitching process a little easier for those startup folks.

We can tell you’re curious…

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

EPA Apologizes for Keeping Up with the Kardashians’ Mobile Game

If you have better things to do with your life than scroll twitter at 10:30 PM on a Monday evening, then you may have missed an amusing and bizarre promotional failure on behalf of your government.

Specifically, the EPA’s clean water division posted what certainly looked like a message hyping the (unfortunately) red-hot “Kim Kardashian: Hollywood” mobile game, in which the user can–what else–turn him or herself into a celebrity.

Super-veteran House Rep John Dingell, who has served since 1955 and helped write the original act that created the division, summed up the Internet’s sentiments with a question:

For the record, we don’t believe for a second that he has no idea what a Kardashian is. Good tweet, though.

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PR for the Recently Departed?

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Here’s an amusing piece that our friends at PR Doctor Chicago shared this morning involving public relations for the recently deceased.

In short: “best-selling Southern author and syndicated columnist Ronda Rich“, who also spent a good part of her career in PR/marketing, theorizes that the family of a certain wealthy but disagreeable someone “hired a P.R. firm to write his obituary like a star-gone-bad hires a firm to remake her image.”

Not so sure about that…

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STUDY: Has Social Media Changed Journalism for the Better or Worse?

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A recent study by finance/investor relations group ING attempts to answer a question crucial to the PR industry: how has social media changed the nature of journalism as a product and the behavior of those who practice it?

The answer: more crowdsourcing, less fact-checking and, inevitably, more corrections/retractions.

We know why that matters to PR. Details after the jump.

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Google Agrees: Germans Have a ‘Right to Be Forgotten’

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…but Germans are feeling luckier.

Today in reputation management news, the legal fight is over.

Google seems more eager than expected to go along with a recent European Union court ruling requiring the company to give citizens the right to request the removal of unflattering links–at least in Germany.

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Get Ready for the First PR Sitcom

Advertising has had its moment in the pop culture sun in recent years thanks to the efforts of Matthew Weiner and that show starring Buffy and Mrs. Doubtfire that we didn’t watch. The most prominent PR character on TV remains–unfortunately–Samantha Jones.

In case you felt left out, the online “women’s lifestyle publisher” aka gossip blog network PopSugar just announced its plans to develop a scripted sitcom called “Seriously Distracted” that will be set in “a second-string New York PR firm” that is “always one signing away from making it big.”

PopSugar’s president calls it “‘Workaholics’ for our demographic”. We love that show, and this one will be produced by the company behind “SNL” and “Portlandia”, but it doesn’t sound particularly flattering to the discipline. The pilot reportedly centers on “[the] office’s reaction to Gwyneth Paltrow and Chris Martin breaking up.”

We don’t have a preview to show you, but based on the fact that PopSugar “generally attempts to appeal to stereotypical women” (not our words), we imagine it will be something like this:

Maybe a movie would be better?

15 Brands That Made the Most of the ‘Game of Thrones’ Premiere

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Didn’t you guys jump the shark last month?

There was a show on the teevee last night. You might have heard something about it. And no, it wasn’t ‘Veep.’

As you may have guessed, last night’s Season 4 ‘GoT’ premier provided every brand’s copywriting team with an angle too tempting to resist.

Here are some of the many, many accounts capitalizing on the cultural event.

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Apple Promises More Diversity in Its Emoji Department

iOS-Emoticon-300x300In case you thought MTV had lost its cultural influence, think again. This week Apple’s communications department agreed with the youth network and its unofficial spokesperson Miley Cyrus: the emoji family needs to diversify.

Inspired by Baby Daddy star Tahj Mowry’s Twitter lament over the lack of explicitly African-American emojis, MTV’s Joey Parker emailed CEO Tim Scott about the issue and got a response from the top of the PR team. Worldwide corp comms VP Kate Cotton wrote:

“Tim forwarded your email to me. We agree with you. Our emoji characters are based on the Unicode standard, which is necessary for them to be displayed properly across many platforms.  There needs to be more diversity in the emoji character set, and we have been working closely with the Unicode Consortium in an effort to update the standard.”

No word on how or when this change will come about, but we just know that it will be a generation ahead of us.

While we admire Apple’s responsiveness and its desire to better serve its incredibly diverse fan base, we have a few emoji questions of our own…

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UK PR Pros Aren’t Too Satisfied with Their Jobs

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We know that PR executive and event planner always score near the top of the annual “world’s most stressful jobs” list, but all that career anxiety isn’t leading to job satisfaction—at least not in the United Kingdom.

The Cabinet Office, or the “corporate headquarters for government” in the UK, performed this latest job satisfaction survey as “part of the prime minister’s commitment to find policies that boost the wellbeing of the nation”; the office eventually intends to create “a web-based calculator” to help job seekers find that perfect balance between pay rates and job satisfaction, which don’t come anywhere close to lining up.

Surprises, predictable findings and cause for concern after the jump.

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How to Turn a Jeopardy! Contestant into a Viral Celebrity

Well…not really. But the Arthur Chu story is an amusing example of TMZ’s pitching style. We got an email with the headine “Jeopardy Villain Arthur Chu — I’m NOT a Bad Guy … Just Greedy As Hell”, which is a generous spin on the man’s own comments, to say the least.

The copy is just as hyperbolic (emphasis ours):

“11-game “Jeopardy” champ Arthur Chu – widely criticized for his cocky attitude and unorthodox playing style — insists he’s not such a bad guy in real life … minus his unquenchable thirst for money.

As for what he plans to do with his massive check — watch the video.”

We already did—and it was almost as anticlimactic as the True Detective finale. But we do like this guy a lot more after watching it.

In case you wondered what the reps for such accidental celebrities do, take note of Mr. Chu’s publicist in the background. Does she look a little relieved as the interview comes to an end, or is that just us?

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