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Posts Tagged ‘things we don’t know whether we like’

The Value of a Press Release Is (Apparently) Five Dollars

Since it’s a (week)day, it might just be time for yet another post on the value of the press release.

This morning Derek DeVries, senior associate at Lambert, Edwards and Associates, noticed this promoted post on Facebook:

ICYMI, Fiverr is the startup that promises to help you do anything for the not-at-all arbitrary price of $5.

The list of tasks included under that flimsy umbrella just happens to include a big category for “find public relations professionals,” all of whom seem eager to compose said releases for the stated fee.

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Perez Hilton, Other Famous People Had Thoughts on Advertising Week

Seeing Perez Hilton at Advertising Week is kind of like seeing Kid Rock at Cannes or the Kardashians at Paris Fashion Week: you get why they’re hanging around, but you wonder who invited them.

Nonetheless, quite a few names-you-might-know showed up at a red carpet event sponsored by social networking service Keek and agreed to talk for a few seconds about the state of things.

Here’s Mashable founder Pete Cashmore on management:

Perez and more after the jump…

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The Washington Post Reveals The White House’s Aggressive Media Relations Strategy

White Houseeeee

A new piece released yesterday by media reporter Paul Farhi of The Washington Post sheds a bit of light on the media relations strategy practiced by one of the world’s most important sources of information: The White House.

In short, members of the Obama administration’s press team prefer to play an active role in shaping the narrative…even when that narrative is not the one heard by the public at large.

The content addressed in the article is White House press reports, or the summaries prepared for reporters by other reporters. Turns out that press aides often reach out to those responsible to ask for changes before the reports are distributed to the hundreds of other journalists who cover goings-on at 1600 Pennsylvania Avenue.

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L.A. Sheriff’s Office: Stop Calling Us About Facebook!

Since it’s a Friday, we’d like to share this amusing tweet from the L.A. Sheriff’s office:

Things we learned from this single message:

  • Facebook went down for some people this morning/afternoon
  • Some users’ reliance on Facebook is so great that they will call the cops to try and figure out what happened
  • The volume of calls was such that the department’s spokesperson had to let everyone know that the Sheriff’s Department and the Facebook customer service team are not, in fact, the same organization (side note: we’re pretty sure Facebook does not actually have such a team)

Somewhere, Mark Zuckerberg is (probably) smiling…or is he?!

[H/T Salon on that clip]

JustReachOut Thinks It Can Beat Your Startup Pitches

Sherlock

This week, we’ve witnessed the further evolution of the “do tech startups even need PR?” debate.

Uber’s General Manager Chris Nakutis gave the concept a big thumbs down while contributor Paul Wilke of Upright Position Communications presented ways to try and dispel the sense of inherent distrust between the two parties.

Today, TechCrunch let us know that yet another company called JustReachOut wants to replace you(!) by making the email pitching process a little easier for those startup folks.

We can tell you’re curious…

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EPA Apologizes for Keeping Up with the Kardashians’ Mobile Game

If you have better things to do with your life than scroll twitter at 10:30 PM on a Monday evening, then you may have missed an amusing and bizarre promotional failure on behalf of your government.

Specifically, the EPA’s clean water division posted what certainly looked like a message hyping the (unfortunately) red-hot “Kim Kardashian: Hollywood” mobile game, in which the user can–what else–turn him or herself into a celebrity.

Super-veteran House Rep John Dingell, who has served since 1955 and helped write the original act that created the division, summed up the Internet’s sentiments with a question:

For the record, we don’t believe for a second that he has no idea what a Kardashian is. Good tweet, though.

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PR for the Recently Departed?

tombstone

Here’s an amusing piece that our friends at PR Doctor Chicago shared this morning involving public relations for the recently deceased.

In short: “best-selling Southern author and syndicated columnist Ronda Rich“, who also spent a good part of her career in PR/marketing, theorizes that the family of a certain wealthy but disagreeable someone “hired a P.R. firm to write his obituary like a star-gone-bad hires a firm to remake her image.”

Not so sure about that…

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STUDY: Has Social Media Changed Journalism for the Better or Worse?

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A recent study by finance/investor relations group ING attempts to answer a question crucial to the PR industry: how has social media changed the nature of journalism as a product and the behavior of those who practice it?

The answer: more crowdsourcing, less fact-checking and, inevitably, more corrections/retractions.

We know why that matters to PR. Details after the jump.

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Google Agrees: Germans Have a ‘Right to Be Forgotten’

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…but Germans are feeling luckier.

Today in reputation management news, the legal fight is over.

Google seems more eager than expected to go along with a recent European Union court ruling requiring the company to give citizens the right to request the removal of unflattering links–at least in Germany.

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Get Ready for the First PR Sitcom

Advertising has had its moment in the pop culture sun in recent years thanks to the efforts of Matthew Weiner and that show starring Buffy and Mrs. Doubtfire that we didn’t watch. The most prominent PR character on TV remains–unfortunately–Samantha Jones.

In case you felt left out, the online “women’s lifestyle publisher” aka gossip blog network PopSugar just announced its plans to develop a scripted sitcom called “Seriously Distracted” that will be set in “a second-string New York PR firm” that is “always one signing away from making it big.”

PopSugar’s president calls it “‘Workaholics’ for our demographic”. We love that show, and this one will be produced by the company behind “SNL” and “Portlandia”, but it doesn’t sound particularly flattering to the discipline. The pilot reportedly centers on “[the] office’s reaction to Gwyneth Paltrow and Chris Martin breaking up.”

We don’t have a preview to show you, but based on the fact that PopSugar “generally attempts to appeal to stereotypical women” (not our words), we imagine it will be something like this:

Maybe a movie would be better?

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