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Posts Tagged ‘Thrillist’

Martini Week is Here For the Next Two Weeks

Photo: Michael Toolan

Yesterday, Thrillist celebrated the official kick-off of the second annual Martini Week with a very happy hour event at The Kitchen NYC where bartenders mixed up all sorts of colorful martinis to taste and try.

(And another one of our event space recommendations — The Kitchen NYC features a big open kitchen and an intimate space for a mid-sized get together. Check it out.)

Martini Week takes place from April 4th to 17th, which, yes, is two weeks, but, no, we’re not complaining. Sixteen bars are participating, each offering a special take on the classic, such as the Rayuela G Cocktail Martini. We’ve attached the recipe after the jump if you’re a DIYer. For the rest of us, cocktails will cost around $11 during the big celebration and will be available at the participating restaurants and lounges from 5:30 to 8:30 (p.m., of course). So it’s happy hour every day.

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Revolving Door: Thrillist, AOL, News Corp, and More

Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter:

Richard Blakeley has been named managing editor of strategy & content at Thrillist. He had been editor-in-chief at Gawker.TV. (release)

Ting Wang has been named manager, corporate events at AOL Inc. She had been manager, event marketing at Fairchild Fashion Group (Conde Nast). (mb)

James Murdoch has been named deputy chief operating officer and chairman and CEO, International at News Corp. He had been chief executive and chairman of the international there. (FBNY)

David Lieberman has been named executive editor at Deadline.com. He had been business reporter at USA Today. (FBLA)

Alexandra Kotur has been named creative director at Town & Country. She had been style director at Vogue. (mb)

Click here to receive mediabistro.com’s Revolving Door Newsletter via email.

Thrillist’s Lerer Gives Us the Scoop on Thrillist Rewards

Thrillist launched five years ago and continues to grow. The daily e-newsletter for men introduced a redesigned website this week. And earlier this year, Thrillist acquired JackThreads. Thrillist Rewards, which will focus on creating experiences, is “launching quietly,” co-founder Ben Lerer tells us in today’s Media Beat interview.

Even with all of the new offerings, Thrillist will keep hosting events and providing the other daily news and suggestions it always has.

Thrillist will “continue to be a resource where guys know they can get a trusted take on cool things to do,” Lerer says.

Part 1: Thrillist’s Ben Lerer: ‘Guys Like All the Things You Assume… But Hope They Won’t’

Part 3: Tomorrow, Ben Lerer describes what it’s like to lead a start up and talks about the company he launched with his dad, Lerer Ventures.

Thrillist’s Ben Lerer: Guys Like ‘All the Things You Assume…But Hope They Won’t’

Thrillist was started by two guys – recent college grads – who felt there wasn’t a resource for cool gadgets, restaurants, and other lifestyle topics that resonated with them.

“We were reading a bunch of city guides that weren’t speaking our language,” Ben Lerer, co-founder of Thrillist told us in part one of our Media Beat interview.

Now this daily newsletter for men has celebrated its fifth anniversary, has 18 editions spanning the U.S. and London, and just launched a redesigned website.

Thrillist also offers social media, video, and apps, all with the goal of giving its male audience what it wants. And what is that? “All the things you assume guys would like, but hope they won’t,” Lerer says.

Part 2: Tomorrow we talk with Ben Lerer about JackThreads, Thrillist’s events, and what they mean to the brand.

Part 3: On Wednesday, Ben Lerer describes what it’s like to lead a start up and talks about the company he launched with his dad, Lerer Ventures.