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Posts Tagged ‘Time’

THIS JUST IN: Teacher Takes 11 Kids on Field Trip…in Her Honda Accord

THIS JUST IN 2Teachers are responsible for some of the most important work on the planet: educate our future generations.

Despite what Time magazine staffers think about their locked-in job security (and sometimes, rightly so), teachers deserve much more respect and pay for what they have chosen to do for a living.

That said, there are other teachers out there who make Rosie O’Donnell look like a nice, sweet lady…and then there is this woman from some backwoods, high-heels-and-socks town in Oklahoma who took 11 kids on a field trip.

In a Honda Accord. With two students in her trunk.

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Time Magazine Has Us ‘Hot for Teacher’ in a Bad Way

screaming-teacherOn Nov. 3, Time magazine will publish an article that has a few people in charge of educating our future a little steamed.

The focus is America’s teachers. The story is “Rotten Apples.” The premise gets even worse – it’s nearly impossible to fire a bad teacher.

The story is all about how this is a travesty in American education plaguing today’s classrooms — and how some tech millionaires with way too much time on their hands may have found a way to change that.

Oh, there’s also a petition demanding an apology from TimeRead more

APOCALYPSE WATCH 2014: Time Begins Selling Ads on Its Cover

Time_ResponsiveIt has been 91 years. More than nine decades that the weekly stalwart of news and current events has come to us with gripping articles, stunning pictures, and the epitome of journalism. Selling its soul was the last thing anyone thought Time magazine was capable of doing.

And then the Internet happened, which changed the landscape of print journalism forever.

To wit, we have the latest sign of the Four Horsemen riding over the horizon bring the judgment with them in their saddlebags. Yes, PR professionals. Time magazine is finally selling advertising spots on its hallowed cover. The horrifying proof is after the jump… Read more

STUDY: Media, Tech and Entertainment Fields Still Dominated by Men

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Some things, unfortunately, do not change

Well, this one’s a bit of a downer: despite all the news of women making progress in the corporate world and the rise of women in leadership positions within the public relations industry, the media that covers all this business remains a field overwhelmingly dominated by men. Ditto for tech and entertainment.

The Status of Women in the U.S. Media“, the latest study conducted by the Women’s Media Center, didn’t just find that most syndicated columnists happen to be of the male gender. We have more disturbing stats for you!

  • Men are quoted three times as often as women as “experts” in front-page New York Times stories
  • The percentage of female staffers in newsrooms (~36%) hasn’t changed since 1999

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Why TIME Was Right to Name Pope Francis ‘Person of the Year’

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The man loves his public…

Don’t know about you guys, but we totally saw this coming.

Journalists are already busy criticizing TIME‘s decision to name Pope Francis its 2013 “Person of the Year” over NSA leaker Edward Snowden. Did TIME play it somewhat safe with this choice? Sure. But we also think they got it right. For context, the mag’s readers chose Miley as POY, so think about that for a quick second before you forget it forever.

Why did Pontifex get the nod? Here’s an explanation from managing editor Nancy Gibbs and deputy managing editor Radhika Jones:

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Meet The Pope’s PR ‘Guru’

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That Pope Francis is really something. He’s been a bouncer, a spy, a researcher, a damage control specialist and a living, breathing public relations case study who has so far been incredibly successful at improving his organization’s standing with the general public.

But what about the people behind him?

We missed the Vice and Daily Mail profiles of Vatican “marketing mastermind” Greg Burke last month, but the story is every bit as relevant and fascinating today.

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Ogilvy’s MediaXchange Mixer Was a Blast

This week the people of Ogilvy PR’s Media Influence group did a bit of what they do best: hosting an informal get-together for representatives from some of New York media’s biggest brands and inviting your humble editor along for the ride!

The third quarterly MediaXchange event took place at the East Side’s Club A Steakhouse, a restaurant known for its prosciutto-wrapped asparagus, its low-light atmospherics, and the strategically placed mirrors that make its upstairs lounge area look even more spacious than it actually is.

The event included representatives from The New York Times, The Wall Street Journal, Time, Fox News, Fast Company and more, and its main concerns were networking and discussing the shifting influence of “traditional” media on the national conversation.

Jennifer Risi, EVP of Ogilvy Media Influence and director of content creation, explained the purpose of the series: “Despite the emergence of social media, events such as the MediaXchange series are proving to be an invaluable forum for promoting the stories of our clients and establishing lasting connections with key influencers.  The informal setting fosters an ‘old school’ environment where we are able to promote, share and collaborate with some of the leading reporters and conference organizers in the industry today.”

There was indeed quite a bit of healthy fraternizing going on: Read more

Scandal du Jour: Plagiarism!

The Words” is a new film starring everyone’s favorite faux Frenchman, Bradley Cooper. Its plot, as we understand it, revolves around the concept of author as plagiarist–and while we can’t exactly recommend the movie based on its critical reception, we thought we’d use this opportunity (and the emergence of another small-scale plagiarism story) to examine parallel scandals that engaged the chattering classes this summer: the public trials of Jonah Lehrer and Fareed Zakaria.

Seems like everyone is copying the work of others these days–even noted wordsmith Chuck Norris has been caught red-handed. The two men at the center of this hot topic are very different personalities—and both the charges leveled against them and the public’s reaction to their respective PR crises have been very different as well. Fareed Zakaria is a respected journalist and TV news personality while Jonah Lehrer is (or, more accurately, was) a rising writer, speaker, and acknowledged expert in the realms of neurology and human behavior.

What, exactly, did they do?

Zakaria copied a paragraph of a Time article on gun control from an earlier New Yorker piece by historian Jill Lepore. CNN also found that one of his blog posts for CNN.com “contained similar unattributed quotes.” When accused of other acts of sloppy journalism, he lashed out at critics before backing down.

Lehrer’s first crime was plagiarizing himself—observers discovered that he often repeated passages that had appeared in previous columns or books. While this was bad news for Lehrer, it wasn’t necessarily the end of the world. Unfortunately, further investigations uncovered a disturbing history of similar behavior during his time at Wired and other publications. And that wasn’t the worst of it: The final, damning revelation was the fact that Lehrer had straight-up invented nonexistent Bob Dylan quotes for his bestselling book “Imagine”—and when pressed on his offense, he denied it and made more false claims before breaking down and confessing to his own dishonesty.

The saddest part about these stories is that both writers remain very talented, very busy men who obviously bit off more than they could chew. What conclusions can we, as PR and media professionals, draw from their cases?

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Ryan Lochte and Reality TV: A Perfect Match?

Sorry, no chocolate insideTake a moment this morning to imagine that you’re Ryan Lochte: You’ve just won two gold medals, two silvers and a bronze. You’ve appeared on the covers of Vogue, Time, and Men’s Journal. Most importantly, you’ve managed to defeat your arch nemesis and teammate Michael Phelps to reign atop the ranks of chlorine-tinged supermen for one brief, shining moment.

Now that you’ve made your mark on the world of sport, earned your 15 minutes as an international “brand” and made your requisite appearance in the British tabloids, the time has come for you to answer the question that vexes a nation:

The Bachelor” or “Dancing with the Stars?”

How about both? The world of reality TV is calling, and this morning good sir Lochte told Matt Lauer that he is “looking towards” it. After scoring endorsement deals with Gillette, Speedo, Gatorade and Ralph Lauren, the 6’2″ fish has let the world know that he’s ready to leave the water — or at least to trade the Olympic pool for the Pacific Ocean.

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As Sustainability and CSR Gain Traction, Questions Linger

As CSR and sustainability have shifted from the margins to the mainstream in recent years, they’ve become even more complex and controversial topics. At Gibbs & Soell’s Sense and Sustainability Summit on Tuesday in New York, CSR advisors and media specialists tackled some of the key issues.

Even the terminology and scope of these areas was up for discussion. The panelists favored a more holistic definition not limited to environmental and philanthropic initiatives. Laura Gitman, managing director at BSR (Business for Social Responsibility), noted that traditional metrics are no longer enough and that ESG (environmental, social and governance) indicators should be used. Bryan Walsh, senior editor at TIME magazine, observed, “It’s strange to label sustainability as though it’s a separate part of business.” Diane Brady, senior editor at Bloomberg Businessweek, said she equates sustainability with long-term profitability. Below are other key takeaways.

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