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Posts Tagged ‘Time Inc.’

Roll Call: Weber Shandwick and Code and Theory

Weber Shandwick announced the appointment of industry veteran Leslie Capstraw as general manager, Weber Shandwick Los Angeles, effective immediately. Capstraw will be responsible for day-to-day leadership of the office. With more than 20 years of experience, Capstraw has served as a senior strategist to global clients and managed integrated campaigns across a diverse range of industries and well-known brands in multiple markets. Capstraw joins from Ogilvy Public Relations where she most recently served as executive vice president, group director for Brand, and head of the Los Angeles office, focusing primarily in consumer and consumer technology sectors. Her expertise in brand building, content strategy, issues management and strategic partnerships has earned several industry awards. (Release)

Code and Theory announced the appointment of Chris Bradley as group creative director in the Brand Design Group in New York. Bradley comes to the agency from R/GA, where he served as executive creative director on the MasterCard® account, driving campaigns such as #LoveThisCity and most recently, Priceless Surprises. Prior to R/GA, he served as ECD at Big Fuel, where he worked on brands including T-Mobile, Microsoft, and GM Brands including Chevy, Cadillac, Buick and GMC. From 1999 to 2005, Bradley was creative director on the Volkswagen account at Arnold Worldwide in Boston, and from 2006 to 2011 he worked in both the New York and San Francisco office of Ogilvy & Mather. (Release)

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Lots of PR and Marketing Changes at Time, Inc.

people-instyle-realsimple-mag-hed-2013This week Women’s Wear Daily notified us of some big changes at what is (still) one of the biggest names in media.

As Time Inc. prepares to spin off from parent company Time Warner Inc., its team is shifting accordingly:

  • Marketing exec Susan Parkes will now be SVP of marketing and strategy, reporting to EVP Todd Larsen. This role will include marketing for People and event management for related titles Entertainment Weekly, InStyle, Essence, etc.
  • Special projects director Lisa Simpson will report to Parkes and work with editors of the aforementioned titles
  • VP of strategy and planning Bettina Cisneros will also report to Parks
  • Regina Buckley will be SVP of strategy and operations, reporting to EVP/head of lifestyle titles Evelyn Webster.

On the PR side, SVP of comms operations Nancy Valentino will now report directly to Larsen while running news, sports and entertainment titles.

Beth Mitchell and Jill Davidson will run comms for the lifestyle titles; the two will split responsibilities for the various publications.

Fortune Will Create Custom ‘Trusted’ Content for Brands

Fortune MagazineEarlier this week we made a big deal over The Washington Post‘s decision to enter the ongoing brand journalism sweepstakes by featuring sponsored advertorials on the front page of its website. That was an important step in the evolution of paid content, but today Fortune took the industry-wide shift in a slightly different direction: the magazine plans to write honest-to-goodness editorial pieces on behalf of its partners/advertisers.

What does this mean, exactly?

Fortune calls the project “Trusted Original Content”, and it will involve the magazine’s editorial teams creating Fortune-branded articles and video/other media content for marketers and PR pros to distribute on their own channels. So these pieces will bear the Fortune name and be written by real journalists, but they won’t qualify as native advertising. And brand reps won’t see them until they’re done–according to Adweek, Fortune’s editors will “have the final say”. Capital One will be the first party to participate by soliciting complimentary stories about small business.

Will promoting posts backed by the power of Fortune give a brand greater credibility? Time Inc. thinks so.

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Time Releases Awkward Paul Ryan Photos

We can’t say we’re too excited about tonight’s vice presidential debate between Paul “Seacrest” Ryan and Joey “Walnuts” Biden, but Time just made things a little more…colorful by releasing the results of a 2011 photo shoot that features Ryan lifting weights, wearing a suit and making funny faces. We particularly love the “girl please” shot on the left.

The magazine picked Ryan as a runner-up in its annual “Person of the Year” issue, but editors held off on releasing the photos until today for some reason. Sounds like a conspiracy theory as heinous as last week’s painfully obvious plan to cook the unemployment numbers, doesn’t it, Jack Welch?

In directly PR-related news (you thought we’d never get there), these pics remind us that Ryan has provided some great publicity for a certain red-hot series of workout videos. P90X creator (and former standup comedian!) Tony Horton says that “Ryan’s been very good for P90X, as much or more so as Michelle Obama”, and claims that Secret Service members told him that they’re “really loving the P90X” on a recent visit to the White House.

This love of weightless workouts may be the last example of true bipartisanship that we see for some time. Enjoy.

Revolving Door: Jim Walton to Step Down as President of CNN Worldwide, Elizabeth Spiers Launches Startup, and More

According to Ad Age, New York Observer Editor-in-Chief Elizabeth Spiers, is leaving to launch her own startup, which will focus on content and commerce in the health and wellness arena. (Ad Age

According to AdWeek, CNN has announced that Jim Walton, president of CNN Worldwide, will step down at the end of 2012. While earnings have increased under Walton’s leadership, ratings have dropped. (AdWeek)

Time Inc.’s Lifestyle Group editor Sid Evans has hired food editor Hunter Lewis away from Condé Nast’s Bon Appétit. Lewis will be executive editor at Southern Living, and will oversee food content in print and online. (AdWeek)

According to Business Insider, Anthony Bourdain, host of the Travel Channel‘s “Anthony Bourdain’s No Reservations“, is leaving the Travel Channel for his own show on CNN, which will air on Sundays beginning early in 2013. To read an interview in AdWeek about why he is making the move, click here. (Business Insider)

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Print Magazines Seek Life Online Via Netflix-Inspired App

The well-documented rise of digital technology has not only changed the ways human beings consume information, but also changed how much they expect to pay for it: nothing.

Print media’s high hope is to transition its wares online, and to reinvent its outreach strategies so that consumers come back to the subscription magazine paradigm. Venerable competitors Time Inc., Condé Nast, Hearst, Meredith, and News Corp. joined forces in 2009 to form the joint venture Next Issue Media. That venture created a Netflix-inspired app to jump start sales and inspire iPad readers to purchase online subscriptions or single issues of magazines such as Vanity Fair, GQ, and The New Yorker.

Corralling all of these brands into one place could lead to more sales, but these publications need to do more than simply attract eyeballs. The public wants value.

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Time Inc, CNN Make Executive Comms Changes

Time Inc. has named former News Corp. comms exec Teri Everett EVP of corporate communications, effective March 5. Everett stepped down from her role at News Corp. – SVP of corporate affairs and communications — on February 10. She’d joined News Corp. in 2000. At the time her departure from News Corp. was announced, Everett said, “While it may be a tired cliche, I am ready for something new.”

At Time, she will manage all of the corporate communications for the company (from the employee comms to the company’s philanthropic endeavors), reporting to the company’s CEO Laura Lang.

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Four Ways CMOs of Major Companies are Using Social, Multimedia to Engage Audiences

Social media and PR were foremost on the minds of top marketers yesterday at Advertising Week in New York. As Stephanie George, Time Inc’s CMO said, “PR now has greater value than ever before. Through our own PR efforts we get the best response from our customers, and to do so you need to have high quality brands and content.”

George, along with CMOs from GE, CVS, and FedEx, focused on the impact of social media on their brands and company reputations. After the jump, other takeaways from the panel.

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Revolving Door: More News Corp., Casey Anthony News

Casey Anthony at her sentencing hearing. Photo: Joe Burbank/Pool

Developments about the News Corp. phone-hacking scandal seem to roll in by the minute. Besides this morning’s news that they’ve hired Edelman, there’s now word that the F.B.I. is opening an inquiry into possible phone-hackings of 9/11 victims. And News International is said to be planning to run full-page apology ads in a number of U.K. newspapers.

Speaking of ongoing news, with Casey Anthony being released from prison on Sunday, HLN is planning more than 19 hours of Anthony coverage this weekend. (Remember, there are only about 48 hours in a weekend.) Many of those hours will be anchored by Nancy Grace. So if you were even thinking about pitching a story to HLN this weekend, choose another station.

Click through for more of the latest developments in the media world.

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Infiniti Targeting Foodies With Latest Campaign

Auto maker Infiniti is partnering with American Express Publishing and Time Inc for the “Road to Inspiration” campaign, a pairing of the Infiniti brand with epicurean events taking place from the end of this month through November.

Among the stops on the campaign’s tour are this week’s Atlanta Food and Wine FestivalSunset’s San Francisco Chefs 2011 in August, and Southern Living Taste of Charleston in October. The campaign includes a website that is focused on a campaign sweepstakes, “customized experiences” created by Infiniti, and QR codes will feature heavily in the campaign.

According to Ray Daniels, comms specialist at Infiniti product communications, the car company is targeting foodies because their tastes “match up nicely to the luxury consumer.” Ooh la la.

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