Tom Eslinger

The Cannes Lions International Festival of Creativity has announced that it will award the top campaigns in mobile starting in 2012, and leading the Mobile Lions jury will be Saatchi & Saatchi’s Tom Eslinger.

Mobile Lions will be handed out to the best examples of campaigns which work through a mobile device, app, or mobile Web, according to a press release from the Cannes Festival.

Campaigns will be judged on creativity, execution, relevance to the mobile platform and results.

What categories will be up for grabs?

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