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Posts Tagged ‘Twitter’

5 Social Media Mistakes PR People Should Avoid

Justine-Sacco-Tweet

It wasn’t too long ago that Justin Sacco, former chief communications officer of IAC (parent company of Tinder, Vimeo and OkCupid), ruined a rather cushy gig thanks to one questionable attempt at humor on Twitter.

She apologized without much fanfare and then finally got a new job (much less cushy) this past June.

While her legacy will go down in the chronicles of PR as a case of “What not to do on social media,” it begs the question for the rest of us: “What should PR people not do on social media?” I have five ideas. Feel free to add to the conversation. Extra points for personal references.

And if someone knows Justine Sacco, tell her that she’s my inspiration. (#Tear)

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CNN’s Bill Weir to FOX News: You’re a Bunch of ‘Willfully Ignorant F*#ksticks.’

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Unfortunately, this really is CNN now.

It’s no secret that national news networks exist on a stepchild familiarity level. They may acknowledge each other at reunions because they are there for the same reason, but when it comes down to it, someone is looking to pee in the other person’s punch bowl.

Take CNN’s Bill Weir.

So, there he is, trolling the competition on TV when he saw a story that really took the journalistic objectivity right out of him–a FOX segment headlined “Climate Doesn’t Cooperate with Al Gore.”

And that’s when he gave FOX News an “unfortunate truth” of his own via Twitter.

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Don’t Buzz Me, Bro: Another Major Plagiarist Bites the Dust

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Why yes. He did go too far.

In what has to be one of the worst trends in journalism today, another national reporter has been fired for plagiarism. This time, it was BuzzFeed’s “Viral Politics” guy Benny Johnson.

This blow to the chronicles of credible reporting is particularly relevant because BuzzFeed also talks a big game regarding the benefits of its native advertising services. Yet here we are, discussing the copying and non-sourcing prowess of a once-respected reporter. Again.

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Where’s the LUV? Southwest Airlines Kicks Passenger Off Flight for Tweeting

LUV

In most circumstances, love (or LUV, Southwest Airlines’ NYSE Symbol after its home airport Love Field) does go a long way. In the case of Minnesota resident Duff Watson, it got him kicked off the plane.

According to his hometown CBS affiliate WCCO, Watson was asked to leave a Southwest Airlines flight from Denver to Minneapolis because he allegedly threatened the safety of an agent via Twitter. His tweet called out an agent by name, gave her the distinctive title “rudest agent in Denver,” and directed it at @SouthwestAir shortly before takeoff.

The complaint didn’t work out the way he planned.

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CW’s Supernatural Gets Twitter Trolled in Miraculous Fashion for ‘Queer Baiting’

supernaturalThe CW (formerly known as the WB because initials are good) isn’t exactly known for “quality programming” lately. Back in its heyday, the network was populated with Gilmour Girls, Steve Harvey, the Wayans family (and Jamie Foxx), and Dawson’s Creek.

Today, not so much. One of its breakthrough-ish hits has been Supernatural

So, it’s the summer doldrums and the network is in need of an idea to resurrect its viewing audience and maintain its interest in the show. “Good audience. Good show. Good material. Eureka!”

And then, the network discovered the dark side of Twitter.

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NPR to Employees: ‘Retweets Actually Are Endorsements, So Quit It!’

does-not-equalSomething that has plagued reporters of any ilk for years is the dreaded retweet button.

Although they work for a particular network (local or national), they have personal accounts … and opinions. Thanks to becoming the personification of the TV network, the disclaimer “Retweets are not endorsements” appears throughout Twitter bios everywhere.

But does that even matter? Are retweets endorsements or just sharing opinion?

Twitter has created a subculture and an unspoken set of rules that reflects retweets as implied endorsements. You share with your followers and that means it becomes your opinion. To be retweeted means someone else likes your tweet because you shared good information. And that they agree with it, most of the time.

So, NPR has stepped in and said what most of us already think…sorta.

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Grammer on Grammar: Frasier Corrects Twitter’s Atrocious Language

The doctor is in: actor Kelsey Grammer announced his arrival in the Twitterverse with the below message on June 30.

Since then, he’s been keeping his promise of enlightening Twitter users about the finer points (or, in some cases, the basics) of proper grammar by correcting poorly-crafted tweets.

We imagine this is just what Doctor Frasier Crane would have done, had Twitter existed in 1999. His (imagined) response in GIF form after the jump.

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25 Brands Making the Most of Twitter’s New GIF Feature

Twitter-Gif

Last week the nerds at TechCrunch told us that the new Twitter GIFs aren’t really GIFs at all–they’re just tiny mp4s on loop with no sound.

That’s OK, though. We welcome any excuse to search for funny videos on the Internets, especially when they’re part of Twitter’s latest attempt to make money on ads that will not annoy those jonesing for breaking news and trending jokes.

Here, then, are some of the brands we’ve noticed using this newest, shiniest thing.

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How ‘Exposed’ Are You? Social Media-Powered Statement Dress Grows Transparent

How ‘Exposed’ Are You? Social Media-Powered Dress Becomes Transparent to Make a Statement - PRNewser

A common topic of conversation in the political, PR, and marketing spheres is the increasingly-delicate balance between “sharing” on social media and becoming completely exposed in a digital world completely devoid of privacy.

In an effort to make a statement about how unaware the public seems to be about what they are revealing to marketers, strangers and companies online, artists Xuedi Che and Pedro Oliveira of NYU’s Interactive Telecommunications Program have created a project called “x.pose,” a “wearable, data-driven sculpture.” In essence, it’s a dress that becomes more and more see-through as the wearer tweets and shares on Facebook via her smartphone.

The artists explain their project’s message on the x.pose website

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The Tweetest Cannes Insights, Part One

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Dear Readers,

We know how much you would like to be hanging out at Cannes this week: hitting the beach, sipping some espresso martinis and–most importantly–soaking up the insights from the biggest names in media.

Don’t stress. For your benefit, we took it upon ourselves to share the best of the event…in the form of quotes recounted by other people on Twitter.

Let’s get social…

  • “An enjoyable yet thoroughly ridiculous spectacle.” – Michael Frolich, Ogilvy PR
  • “I can’t work with anyone who isn’t number one.” – Kanye

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