The latest rumored change in the Facebook model is hashtags. The company hasn’t confirmed it yet, but most observers expect a hashtag option nearly identical to the one we all overuse so often on Twitter to launch in the near future. Marketers and PR pros are pretty excited about the potential change, and we spoke to Stacey Acevero, social media manager at Vocus, to figure out why.
While Acevero hesitates to call what may or may not happen a “social network war”, it’s pretty clear that Facebook is looking for new ways to make bank — and that its redesign could make the whole experience less frustrating for brands and social managers. Here’s her take on the three possible benefits of the Facebook hashtag function:
1. Makes all of Facebook more searchable: Not only would it make your brand’s own original content easier to find for users who don’t “like” the brand, it would also make the act of conducting market research on Facebook by subject or keyword a whole lot easier.