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Posts Tagged ‘Ugg Australia’

Valentino PR Apologizes for Using Pics from Philip Seymour Hoffman’s Wake

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When a Page Six┬áheadline calls you “appalling”, it may be time to think about what you’ve done.

Unfortunately, fashion PR is to blame for the most classless response to Philip Seymour Hoffman‘s death; not one but two big-name brands used the actor’s recent New York wake as an chance to promote their own products.

We hoped Gawker‘s “Fashion Label Uses Wake As PR Opp” headline was just more clickbait, but a “celebrity relations manager” at Valentino did indeed spam journalists with pictures of Amy Adams carrying one of the brand’s bags to Hoffman’s ceremony last week in Manhattan (along with an official promo for the bag).

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Spin the Agencies of Record

The 2011 Subaru Forester

Subaru of America has chosen MWW Group as its AOR. MWW consumer marketing teams in New York and Los Angeles will lead the account, with help from Dialogue Digital, the firm’s social media and digital team. Subaru won an Edmunds.com marketing award earlier this year with Carmichael Lynch and spoke with us in June about the importance of PR to its business.

Trilliant, a company specializing in utilities and energy efficiency, has chosen Edelman as its global AOR. Clean energy teams in Atlanta and Silicon Valley will be leading the account.

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