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Posts Tagged ‘Univision’

Brazil’s Image Shifts As Protests Surge During World Cup’s First Day

brazil world cup street artRight now on Univision, Brazil and Croatia are on the pitch, kicking off the first day of action for the World Cup 2014. Out in the streets near the stadium, the scene was much less jovial with protesters expressing their anger. According to The New York Timespolice were on the scene using tear gas and rubber bullets to disperse the crowd. Protesters, who numbered in the hundreds, seemed “stunned” by the force used to quiet the crowd. “Several protesters and journalists were injured in the tumult, including a producer for CNN,” the NYT says. Last year, a crowd that was reported to be in the millions came out to push for better public services. Images of the swarms of people traveled around the globe.

Protests and worker strikes have been taking place in Brazil over the fact that the country has spent $11 billion over seven years on a sporting event while people struggle.

At this point, much like in the lead up to the Sochi Olympics, we’ve also heard stories about the last-minute preparations for the games, with a scramble to finish public transportation channels and stadiums.

If that isn’t enough, you have Brazilians who would like to see a match but say the sky-high prices make it cost-prohibitive.

This is much different from the usual pictures of care-free, samba-dancing, beautiful people on beautiful beaches that we’re all accustomed to seeing out Brazil.

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Britney Spears: Oops! She Did Racism Again

britney-spearsBritney Spears is no stranger to the gone-damn-near-stupid category. However, she is coming strong with her damn-near-racist category leanings.

At first, “Brit Brit” (as all the not-so-cool kids call her), was simply promoting her eighth CD Britney Jean because Michael Jackson isn’t around to complain about copyright infringement.

She spoke with gay magazine Pride Source thinking she was hitting her core demographic. Should be easy, right? Only, she told Chris Azzopardi something that hit her demographic smack in the mouth:

“I get inspiration from [my gay fans] on almost all of my songs,” Spears says of her gay fans. “They’re somewhat girls, so it’s so inspiring to do stuff that they like to hear, like the cool ‘in’ stuff. Whatever I do for each record is definitely inspired by them.”

“Somewhat girls?” Yeah, that’s nice. But when she says things like this, we feel like someone needs to send her Mickey Mouse behind to sensitivity training.

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10 Trends in Marketing to Latinos

The Republican Party isn’t the only organization with a growing interest in the Hispanic market. Most companies have intensified their focus on this increasingly influential segment, ranging from early adopter brands to those now playing catch-up. The Advertising Research Foundation spotlighted this hot topic by hosting multiple Hispanic market panels at their Re:think conference this week in New York.

As Ramon Pineda, SVP and general manager at Univision said, “The U.S. Hispanic market is in our backyard and you don’t have to travel to sell it. There are no issues with tariffs, imports or other regulations” that one encounters overseas. He cited the following stats and trends:

1. Population growth: The U.S. Hispanic population has grown from 9.1 million in 1970 to 54.6 million now, increasing from less than 5% of the U.S. population to 17% in that timeframe.

2. More barometers now measure Hispanic influence: , Pineda said, “In order for the Hispanic market to be perceived as valuable we needed empirical data, otherwise it was as if we didn’t exist”. Hispanic spending power in the U.S. has increased from less than $500 billion in 2000 to $1.2 trillion in 2012.

3. Expansion beyond the usual cities: The biggest U.S. Hispanic markets are intuitive, namely Los Angeles, New York, Miami and parts of Texas and Arizona. Now other cities are also notable, including Seattle, Denver, Minneapolis, Raleigh and Detroit (the singer Rodriguez’s hometown). Suburbanization is also becoming more prevalent.

4. Not a homogenous market: Pineda cautioned that the U.S. Hispanic market isn’t one-dimensional. Latinos come from a variety of countries and income groups.

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Fox News, Disney and Every Other Brand Scramble for Latino Audiences

Obama UnivisionOh hey, did you hear about the incredible growth of the United States’ Latino population? So did Barack Obama‘s re-election campaign, the Republican House majority and every entertainment brand in the Western hemisphere. Today brings news of Univision and Disney joining forces to create a 24-hour news/entertainment channel called Fusion that will cater to Latinos. Wait, isn’t Univision already a 24-hour channel for Latinos? Why yes it is!

This new brand, however, would serve those with deep Latin heritage who either predominately or exclusively speak English at home and who probably only watch Univision “if they’re at their grandmother’s house” (ha ha). It’s the same audience sought by the brand new Fox News Latino brand. So where did members of this mysterious demographic get their news and entertainment in the past? From the same channels as every other English-speaking American.

The question: can brands benefit from catering to this very specific audience? They certainly seem to think so.

PR pros: have you worked on campaigns targeting English-speaking Latino Americans? How do the relevant messages differ from those intended for the general public?

What Is ‘Sonic Branding?’

“Sonic branding” sounds like a complex concept, and it is a relatively unexplored aspect of the PR/marketing world–but it surrounds us every day. Think about sounds or jingles that you associate with brands: surely you’re familiar with this one or this one or this one. You might even remember this one.

That’s sonic branding in action.

The power of music and sound transcends language, culture and all things visual, which makes sonic branding a huge part of the promotional game for many companies. For example, anyone anywhere in the world can hear the simple tune “I’m Lovin’ It” and instantly think of McDonald’s (in fact, Justin Timberlake wrote a track around the original five-note jingle). The process of “distilling a multimillion dollar brand into a few seconds of sound” can be long and challenging, but it pays off–sonic branding signatures can be more recognizable than company logos or spokespeople.

How can sound help an established company rebrand itself? Here’s a great case study: Univision, one of the biggest names in Spanish-language news and entertainment, recently chose Man Made Music as its sonic branding agency of record in an attempt to establish a fresh image. Here’s the final product, a reworking of the network logo spot:

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Did Romney Appear in ‘Brownface’ on Univision?

Last night Mitt Romney made the bold and admirable move of appearing on Univision before millions of Latino viewers (and voters) for a “Meet the Candidates” forum.

Of course, hosts pressed him on the immigration issue, and while he promised to create a “permanent solution” to a “broken” immigration system that would not involve “round[ing] up 12 million people…and hav[ing] them all deported,” he offered very little in the way of policy specifics. Surprise surprise—we pity the man who has to avoid offending his base at all costs.

But the real hot blog topic of the day is Romney’s bizarre appearance. It would seem, based on side-by-side photos, that his skin was a little…browner than usual during the show.

We hesitate to accuse the candidate’s makeup team of “dyeing him brown” to increase his appeal among Latin voters, but we do know that he currently trails President Obama among that all-important demographic by approximately 40%, and we did recently hear him tell big-time donors that “it would be helpful to be Latino.” So there’s that.

Yes, this was probably just an unfortunate “wardrobe malfunction”; were Romney’s people too careful or not careful enough?

Roll Call: Univision, Chandler Chicco, Bite, and More

Univision has announced a new social media communications team, and David Beck (left) will serve as VP, GM of social media. He’ll report to Mónica Talán, SVP of corporate communications and PR. Beck was previously VP of strategic initiatives in Univision’s office of the CEO.

Chandler Chicco Companies has launched Chandler Chicco Digital comprised of the firm’s existing digital specialists and those from Kazaam Interactive. Kazaam was acquired by Chandler Chicco parent company, inVentiv Health. Both Chandler Chicco and Kazaam are healthcare firms. [via]

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Univision Announces Fall Lineup, Webnovelas

Days after announcing a partnership with ABC that will target Hispanic viewers with an English language 24-hour news station and other media, Univision has announced the launch of UVideos Digital Network, a video platform with Univision content. Videos will be accessible across a variety of gadgets and available to both English- and Spanish-speaking audiences.

This announcement was accompanied by a few others: new Webnovelas that build on the success of two previous shows, “Vidas Cruzadas” and “No Me Hallo”; broadband partnerships; and partnerships with companies like YouTube and Dish to increase distribution.

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Revolving Door: ‘NYT’ news, WHCD criticism, ABC & Univision

The New York Times started a new biweekly video series today, all about street style. The premiere episode profiles Fort Greene, Brooklyn. [h/t]

Separately, the Times has debuted ads to up its thriving digital subscriber numbers. And some of its reporters appear in a video urging the paper to settle a contract dispute with staffers.

Tom Brokaw thinks the White House Correspondents Dinner is too much of a “glittering event.” Fox News’ Ed Henry, who is also the president of the White House Correspondents Association isn’t opposed to change.

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Revolving Door: Univision’s GOP Boycott, ‘Erin Burnett OutFront,’ ‘Marie Claire,’ and More

Mitt Romney, Herman Cain, Rick Perry, Jon Huntsman, and Michele Bachmann say they will not take part in a Univision debate scheduled for January because of allegations that the Spanish-language media outlet pushed an embarrassing story about a relative to Sen. Mark Rubio (FL-R) after he refused to be interviewed for a Univision program. Univision denies this. [via The Miami Herald blog]

The BBC is to cut 2,000 jobs and will be changing its programming line up in order to trim 20 percent from its budget over the next five years.

Erin Burnett OutFront kicked off this week with good ratings, but gets bad press for the way Burnett covered Occupy Wall Street.

Arthur C. Nielsen Jr., who built the Nielsen company beyond TV and radio ratings, died at the age of 92.

Marie Claire has chosen Geraldine Sealy as editor-at-large and Joyce Chang as deputy editor. Sealy, the former deputy editor of Whole Living, and Chang, the former deputy editor of People Style Watch, replace Abigail Pesta and Anne Fulenwider. [via NY Observer]

Craig Dubow, the CEO of Gannett, steps down less than a month after taking medical leave. [via TVSpy]

More media changes after the jump.

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