To Urban Outfitters, it was a t-shirt with a logo on it, but to many livid customers, it was an offensive piece of clothing boasting the name of an oft-misunderstood and stigmatized illness.
The article of attire in question, a white cutoff t-shirt with the word “Depression” plastered all over it, has been pulled from the retailer’s website after numerous outraged people took to social media to complain. Here are a few tweets that were lobbed in Urban Outfitters’ direction:
— lottie 226 DAYS (@juiceboxdan) January 5, 2014
Urban Outfitters have made a depression t-shirt. Well done, you’ve made it even harder for people genuinely suffering to be taken seriously. — chloe (@yeshomo_) January 5, 2014
The company responded to the uproar over the weekend by halting sales of the shirt and taking to social media to both apologize and explain the origin and intention of the top. Some key phrases in the retailer’s tweets were the following: Read more