The redevelopment of New York’s Hudson Yards area got a major boost with Time Warner’s recent announcement of plans to relocate its headquarters there. Another company, Skylight Group, already ‘got in on the ground floor’, since it manages two notable outdoor event venues on the far west side: Skylight West (since 2008; photo below) and the High Line (In partnership with Friends of the High Line since 2012, photo at left). (both photos courtesy of Skylight Group) The firm also operates four indoor event venues.
“Event spaces become the visual backdrop for brands in terms of their look and feel”, noted Jennifer Blumin, Skylight Group’s president, during a recent in-person interview with PRNewser. “Now events are getting a larger piece of the marketing pie, due to social media, celebrities and their followers. Tech companies in particular host lots of events, and they like having raw space to customize. In turn, event organizers now are also more invested in technology due to state-of-the-art production needs and options such as livestreaming,” she added.
At Skylight West, located at Tenth Avenue and 36th street, only part of the event space is at street level. The rest of the venue, a converted parking garage, is on the penthouse studio and rooftop floors. As most New Yorkers and visitors know, the High Line park is situated on a former elevated freight railroad line between 10th and 11th Avenues. The section from Gansevoort Street to west 30th street is open to the public, while the last stretch from west 30th to 34th streets is still a work in progress.