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Posts Tagged ‘USPS’

Spider-Man Delivers Your Mail in This Cross-Promotion Campaign

spider-man

“Spiderman, Spiderman
Does whatever a spider can
Spins a web, any size,
Delivers mail, so watch the skies.”

Wait, those aren’t the lyrics? Someone better tell the US Postal Service.

In a world in which brands and blockbuster movies are pairing off faster than teenagers before prom, the latest movie/business cross-promo coupling is between the Postal Service (specifically Priority Mail) and “The Amazing Spider-Man 2,” set to hit theaters May 2. The USPS and Sony Pictures are collaborating on a multi-channel marketing campaign that will run through the end of May.

Not sure the Postal Service has much in common with the web-slinging superhero? The Chief Marketing and Sales Officer at USPS, Nagisa Manabe, would beg to differ, saying in a statement:

“Our Priority Mail products share many qualities with a Super Hero of Spider-Man’s caliber, namely those of speed, agility and reliability. Like Spider-Man, our priority has always been the people we serve. We pride ourselves on our commitment to public service and delivering for our customers, and we are excited about enlisting Spider-Man to help promote our Priority Mail offerings.” Read more

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

While You Were Out, UPS Sucked at Its Job

funny-ups-logoOver the holidays, you experienced the joy of Christmas. And during the festivities, you may have asked yourself several things:

1. How does a fat man slither down a chimney when I live an apartment?

2. Can I put my younger sister on Santa’s naughty list? You know, for a price?

3. Does NORAD track Santa by the heat output of Rudolph’s goofy red nose?

And possibly, the ubiquitous quizzer, “What in the red and green hell can Brown do for me?” Whelp, according to this story, not much.

Read more

New Postal Service Ads Mix Old Promises and New Priorities

“Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds,” boasts the motto of the United States Postal Service.

But with the vast increase of online communication, who actually waits on bated breath for the determined mailman to arrive on cold, stormy, winter nights anymore? Well, if you ordered a new tea kettle and a pair of bunny slippers from Amazon to help keep you warm on said winter nights, then the answer is: you. 

Though the web has decreased the number of letters sent through the mail by the billions, the growth of ecommerce has dramatically increased the number of packages delivered by the USPS. Reflecting this shift in business, the Postal Service has shifted its priorities, paying more attention to its delivery services, including changes announced last week in Priority Mail that were described as major upgrades.

These new priorities are the focus of a new ad campaign out of McCann Erickson Worldwide, the tagline for which is, “Priority: you.” (See what they did there?)

The effort will include commercials, print and online ads, direct marketing and a presence in social media, and seeks to send the message that though what they’re delivering may have changed with the times, the Postal Service is ever-devoted to those old “appointed rounds”, and stands proudly behind its classic motto. Read more

U.S. Postal Service to Launch Clothing Line

Today in No, We Don’t Mean the Band News: The U.S. Postal Service, currently suffering from something of a PR crisis, just announced plans to develop its own clothing line with menswear maker Wahconah Group.

Before you ask, this is not a joke–here’s the press release to prove it.

The apparel and accessories line, designed to be “on the cutting edge of functional fashion”, will be called “Rain, Heat and Snow” in honor of the unofficial USPS motto: “Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds.”

It won’t just be the usual shirts, hats and footwear–it will include “wearable technology” like jackets with built-in iPod controls so mailmen can more effectively ignore the outside world while on their usual routes, controlling the free flow of information.

Read more