— Victoria’s Secret (@VictoriasSecret) December 2, 2014
#VSFashionShow has been trending on Twitter for a while, indicating that the Victoria’s Secret runway show has as much pull in the UK as it does here in the US. This is the first time the company has put on a show in London, but it will likely become a fixture on the corporate calendar.
According to Brand Finance comms director Robert Haigh, the company is expanding beyond the US, building its brand across the globe. “In some ways a London show is long overdue but VS has only recently begun building a physical presence here, with the first store having opened in 2012. This show solidifies that move and builds on the success of the last two years,” he told us via email.
Part of building that presence is choosing the right models to showcase the product, not just on the pages of catalogs, in ads, and on the runway, but on social media.