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Posts Tagged ‘Vine’

Brands Rush to Sign the Latest Social Media Stars as Ambassadors

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Hundreds of young people with a bit of time on their hands are now moving to turn their mastery of social media into legitimate careers with backing from big brands–and The New York Times is ON IT.

A couple of stories this weekend highlighted the ways in which these social artisans have begun turning their Vines and YouTubes into cold, hard cash–while helping some businesses stay relevant with core demos in the process.

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Pizza Hut Joins OKCupid to Find ‘The One’

OkCupid | PizzaHutIf you were considering using an online compatibility service to help you find a date for Valentine’s Day, but are nervous you’ll end up with a dud, we have some good news for you; there’s at least one profile on OKCupid offering a companion that never disappoints–pizza!

Pizza Hut, in an aptly-timed effort to respond to the 10,000 social-media proposals it has apparently received from fans in 22 countries and every state except South Dakota over the past year (WTH, South Dakota?), has created a proposal-themed promotion via its very own account on OKCupid.

The brand’s “Self-Summary” reads as follows:

“Every day, fans tweet marriage proposals at @pizzahut. We’re flattered, and we’re into it.

But in our 55 years waiting for The One, we’d always pictured the big moment to be a little more… Great.

So we’re ready to find that someone to be involved in the Greatest Proposal Ever. We’re looking for someone who brings outrageous enthusiasm to the everyday moments; the one with a zany sense of adventure and a rad personality.

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14 PR and Social Media Winners from Super Bowl XLVIII

superbowl2That was a boring Super Bowl in every way. Not only was the game itself a blowout, but most of the ads were lackluster and no brand recreated Oreo’s breakout success on social.

Still, a few companies and personalities did manage some clever nuggets, which we will now review.

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Best Buy Wants You to Film Yourself Standing in Line on Black Friday

Oh hey: remember this holiday classic?

How about this one?

Best Buy is hoping against hope that nothing like that happens this year. In fact, they’re so sure that everything will go smoothly on Black Friday that they’re encouraging customers to Vine the experience. And by “the experience” we mean the process of waiting in line to shop at Best Buy.

Bad idea, you say? AllThingsD called it “risky”, which is an understatement.

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PR Stunt: Microsoft Released a Bunch of (Canadian) Zombies for Product Rollout

Another Halloween stunt we missed yesterday: in order to promote the new Xbox, Microsoft Canada staged a little zombie apocalypse with the help of a few dozen extras bussed in from wherever actors gather to drink and commiserate.

Earlier in the week, the company set up a huge replica of the new console in a parking lot, leaving many to wonder what the hell was going on. They got their answer yesterday morning, when the box opened to reveal the zombie scourge, assembled to promote the upcoming shooter Dead Rising 3.

We assumed that the undead Canucks would be a little more polite than your average zombie, being from the Great White North and all—but judging by these Vine and Instagram video clips, they were just as thirsty for blood and flesh as your average recently deceased, newly cannibalistic fiend. Some onlookers were like “meh“, but most seemed impressed.

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Vine Updates Let Users Edit Clips and Save Multiple Drafts

spiralWe like the idea of Vine and we will be the first to tell you that some brands, comedians and designers are doing very cool things with the app. But it’s been a bit of a frustrating tool so far, primarily because users can only work on one clip at a time and they have to get everything right on the first try.

That’s no longer true—yesterday the company posted news on its blog of updates that will allow users to:

  • Save drafts of “vines” before sharing them
  • Work on up to ten clips simultaneously
  • Edit clips by removing, reorganizing or replacing any single shot within a clip

Here’s the given example:

These are big changes, and we have little doubt that they’ll result in more professional-looking vines now that it’s not so hard to get things the way you want them.

Thoughts?

SoulPancake and HooplaHa Stage Vine Fight to See Who’s Nicest

SoulPancake is a creative agency that specializes in creating uplifting and engaging content to better connect brands to their audiences. HooplaHa (tagline “Life with a Smile”) is a site created to “inspire, inform, enlighten, engage and above all entertain” with both original and curated content that’s all about people doing good stuff.

In other words, the two companies have more than a few things in common, so they decided to put their newfound rivalry to the test…by staging an unofficial “battle of kindness” Vine-off to determine which team could come up with the best six-second clips of folks being nice to other folks. Here’s the video compilation of their entries to date:

Hooplaha’s PR manager tells us that this project, much like the site itself, is really an effort to answer the question “Why does everybody have to be so mad all of the time?”

And we might debate who won the contest, but wouldn’t that defeat its purpose?

Vine as a Marketing Tool: Can You Sum Up a Brand In Six Seconds?

tide carrieTide has a campaign, “Stains Better Be Scared,” in which they play off of some of your favorite scary flicks to create detergent-based Vine videos. The first, which has popped up in a few places, is an homage to Carrie, the Sissy Spacek movie that’s been scaring the pants off of people since 1976. Zeroing in on the scene of the movie, Tide takes a bath in some pig’s blood. But hey, it’s Tide, so even evil prom-goers are no match.

Of course, Halloween has a little something to do with this campaign. The timing couldn’t be better. But Adweek also proposes that Vine is great for “horror marketing.”

“After all, gore-and-shock entertainment has always leaned on sudden, short-lived moments,” the site says.

If you can sum up your brand or product in a short clip, Vine could be a useful tool overall. It’s like an elevator pitch for your PR program.

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Senators Learn to Use Vine While the Government Idles

We haven’t the slightest idea who’s responsible for communications in Senator Harry Reid‘s office, but we’d like to give him or her a slow clap for making this little Vine clip yesterday.

You probably missed it if you don’t follow all the latest developments in D.C., and you may not agree with the politics behind it, but everything that leads to success on Vine is there: it’s quick, it’s clever, it packs a lot of content into six seconds, and the underlying joke doesn’t need to be explained. Unfortunately for our political discourse at large, one of the keys to success on Vine is snark. Case in point: these “support our immigration bills” Vines from Reid and Senator Chuck Schumer are much less effective:

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Fashion and Instagram: The Beginning of a Beautiful Friendship

An industry driven by the power of instant visual impressions has found a natural partner in the app that’s all about capturing the moment and passing it along to the rest of the world.

The growing partnership between fashion and Instagram almost makes too much sense: for example, a quick search for #NYFW on the network yields an endless bounty of shots taken by users who range from schooled photographers to gawkers and lucky gatecrashers. It’s the perfect tool not just for fashion followers but for designers themselves, who cop to co-opting others’ shots for both inspirational and promotional purposes. What better way to see what everyone’s wearing without dirtying your brand new shoes on the streets of New York or Paris?

Nanette Lepore, for example, tells The New York Times that she regularly scrolls through her fans’ Instagram clips, where the themes that emerge from a never-ending sea of shots give her ideas for upcoming collections (someone must have been wearing a lot of white and beige last year):

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