Tide has a campaign, “Stains Better Be Scared,” in which they play off of some of your favorite scary flicks to create detergent-based Vine videos. The first, which has popped up in a few places, is an homage to Carrie, the Sissy Spacek movie that’s been scaring the pants off of people since 1976. Zeroing in on the scene of the movie, Tide takes a bath in some pig’s blood. But hey, it’s Tide, so even evil prom-goers are no match.
Of course, Halloween has a little something to do with this campaign. The timing couldn’t be better. But Adweek also proposes that Vine is great for “horror marketing.”
“After all, gore-and-shock entertainment has always leaned on sudden, short-lived moments,” the site says.
If you can sum up your brand or product in a short clip, Vine could be a useful tool overall. It’s like an elevator pitch for your PR program.