Domino’s Pizza, Fiat, and Levi’s – what do they all have in common? On the surface, very little. But a New York-based business has named the companies among the top 100 brands with “social currency.”

Vivaldi Partners, a group of three companies that includes a strategic consulting firm and an “organizational change” company, rates social currency on six attributes: affiliation, identity, information, conversation, utility, and advocacy. The firm reviewed and analyzed campaigns coming from across Europe, the Americas, and Asia over the past three years.

To sum it up, Vivaldi says: “Social currency is achieved when consumers: share a video, an image, a blog post, a tweet, or a thought about a brand.”

Read more